Sunday, May 13, 2018

OUGD603 Brief 09: Evaluation

Evaluation:
For my final brief I wanted it to be packaging focused as this is the career direction I am heading towards. I thought that it would be really beneficial to work on a brief with an illustrator  where the artwork is ready for me. I enjoyed having complete control of the brief as I was able to focus the direction I wanted it to head in. Meg was really easy to work with, we mainly communicated over email which worked really effectively. She also produced the work really quickly capturing the style that I wanted. When I found some issues with the formatting of the patterns, Meg sorted out the problems extremely quickly which made my life a lot easier. 

I did struggle to work with the pattern however because it was so busy, I needed to find a way to make sure the type didn’t get lost. I really enjoyed the challenge and I was able to figure out a way around it that didn’t take anything away from the overall design. The previous briefs where I have improved my type and layout skills really came in handy to help me tackle this. Through feedback and testing I was able to find the most appropriate outcome that worked harmoniously with the design. The typeface I have chosen is big and bold to grab attention whilst still having a fun/friendly character. Keeping the type white has helped to keep a clean and healthy overall feel to the brand.

Overall I have really enjoyed doing this brief and I am really pleased with the final outcome. Using my research I was able to identify what would appeal to children whilst also appealing to the parent/guardian that would purchase it. The bright, bold pattern helps to grab attention and stand out from other brands - being vibrant and engaging. This will make children want to pick it up, whilst the joke on the side really helps the packaging to interact with the child.

I have received constant feedback during this project which has helped me to make decisions quickly, as well as giving me good advice to improve the overall design. Using a mock-up has made the design look more professional, although it was difficult working out how to apply the pattern initially.

OUGD603 Brief 08: Evaluation

Evaluation:
Robot Food is one of my favourite studios and I really admire there ‘Project Disrupt’ which inspired me to create my own. I really engaged with this brief as I wanted to produce a really strong packaging design. I think this determination allowed me to do quite thorough research where I gathered lot’s of information. I wanted to use this information to expand the brief into a campaign, producing something that would aid peoples knowledge on sun cream protection. However, as I spent a lot of time refining the packaging design I was unable to expand it any further at this point.

I enjoyed working with type and layout again and I think that it is definitely something I am improving at. I also learnt how to create gradients, which is something I had never done before, and I think that I have produced some really engaging effects. Throughout this brief I have had constant feedback as I really wanted to produce a strong design. I think because of this I have a really successful outcome that I am proud of.


I decided to buy a digital mock-up for this brief as I wanted the design to look as professional as possible. I think that this really elevated the overall presentation and enhanced the design. If I were to do this brief again I would allow time for to expand the campaign further.

OUGD603 Brief 07: Evaluation

Evaluation:
I wanted to take part in secret 7 as I had really enjoyed doing it in first year, it allowed me to come up with really creative ideas and concepts. Initially I struggled to get my ideas flowing but once I got into it I tried to create as many different design variations as possible. I had learnt from previous briefs that I need to spend more time developing the design so I tried to make that a focus for this project. I enjoyed experimenting and creating different visuals, even though some of them didn't work as well it was good to learn from that.

I think that I managed my time for this brief reasonably well and I was able to produce three finalised designs. I liked how my ideas were quite different and took a more light-hearted and humorous route. The outcomes I produced are relatively simple but I think that they all work as engaging visuals that reference the punk era. This brief was good for me to improve my skills on Illustrator and create varied outcomes quickly. 

OUGD603 Brief 02: Evaluation

Evaluation:
I chose to do this brief because I wanted to improve my skills working with typography. As I had set a short deadline for it to be completed, it encouraged me to work a lot faster. This was beneficial for me as sometimes I spend too long on briefs and don’t get as much done as I want.

I enjoyed doing this brief as I took a more hands on approach cutting and sticking my design. Approaching the brief with this method allowed me to consider placement and layout a lot more, which was beneficial to my design. It was also quite nice to take a step back from a screen and create things physically. I think if I was to do this brief again I would try to think more about type manipulation rather than layout and placement. Overall I am pleased with my final outcome as I feel that it is a striking visual however I don’t know if that takes away from the actual type itself. Typography is something that I want to learn more about and engage with it in different ways and I do feel like I have learnt from this brief.

OUGD603 Brief 01: Evaluation

Evaluation:
This was my first brief of the year and I was eager to start designing again. I love working collaboratively on projects so it was a good way to start. We all worked really well as a team sharing the workload and setting appropriate deadlines. We worked closely coming up with ideas and design developments which really helped to shape the final outcome.

I enjoyed the experimental nature we took with the design, producing something completely different from previous creative network posters. We all managed to incorporate our own styles and produced a really striking and engaging design. Unfortunately we didn't win this brief as possibly our design was too experimental and didn't include any images of the speakers work, but I am still happy with what we produced. During the project I improved on my layout skills as we made sure that the information was clearly presented. I also gained a better understanding of typography and how it can be applied in engaging ways.

OUGD603 Brief 09: Final Designs

Final Designs:






Overall the design is bright, vibrant and engaging, reflecting the healthy nature of the juices appropriately. The hand rendered paper cut style of the illustrations creates a friendly and open design that would appeal to children. Putting a joke on the side of the carton will increase the overall interaction with the product. The bright colour contrast draw attention and create excitement making it stand out on a shelf. The type works harmoniously with the background to provide a cohesive visual. Information is clear and organised to provide clarity on what is in the juices. The design not only appeals to children but adults will engage with the fresh and healthy visuals. The carton can be easily recycled and re-sealed so it doesn't have to be drunk all at once and prevents spillages. 

OUGD603 Brief 08: Final Design

Final Design:
Using all of the feedback that I had gained I was able to improve the overall design.



The brand has a strong concept relating to ultra-violet light, this is something that hasn’t been done before. The purple gradient reflects the brand appropriately while still remaining gender neutral. Having high shelf impact it would also stand out against other brands whilst targeting the 18 - 25 demographic. The typeface used is open and friendly making it as accessible and legible as possible. The SPF number is large to be instantly recognisable and seen from a distance. The overall layout is clean and clear, presenting the information in an easily understandable format. Having the design slightly wrap around the bottle also makes it more visually appealing.

OUGD603 Brief 08: Responding to Feedback

Responding to Feedback:

From the feedback I received I have started to adjust the design playing around with type size and putting the text closer together whilst keeping the layout the same.



Mockups:







Feedback:
- Resistant has been spelt wrong so needs changing
- Preferred the smaller logo - felt that it works more appropriately
- Preferred the logo and the '30' at a similar size so that when people become more familiar with the brand that will be the first thing that look for.
- Close gap between 'sun protection' and 'broad spectrum'

Based off this I have made adjustments to the last design as I feel that this is the most appropriate.



Saturday, May 12, 2018

OUGD603 Brief 04: Shortlisted

Shortlisted:


To my surprise I have been shortlisted for the competition, I have been sent all of the submission information for the next stage in the process.

IDENTIFICATION

Each entry has been allocated an entry number. The given entry number must be clearly marked on each entry using small self-adhesive labels placed discreetly on each pack, and in hand writing at the top right hand corner of the back of each board. 
Please ensure that each entry number is also written on the outer container used for transport.
MODELS AND BOARDS NOT MARKED WITH THE ENTRY NUMBER WILL BE DISQUALIFIED.
Please do not attach the labels in such a way that they would show if photographed/displayed as an award winning entry.
Do not put the student's name on the work.
CONSIGNMENT & DELIVERY

Entries, clearly marked as above should be sent to

STUDENT STARPACK AWARDS (your entry number):
IOM3 
72-73 Warren Street
London
W1T 5PE

Delivery must be made between 9.00 am and 5.00 pm on 30 April - 4 May. 

JUDGING ARRANGEMENTS

Judging will take place on 9 May, during which time no persons other than the judging panel, sponsors and IOM3 staff will be admitted to the site. No telephone calls concerning entries will be accepted.

RESULTS

Results will be available late May - please bear with us while we collate the results before getting in touch with you.

RETURN OF PACKS
It is your responsibility to arrange for the work to be returned, either by supplying stamps, organising a courier via your tutor, or personally collecting.  All uncollected work will be disposed of by 18 May.

INSURANCE

The organisers cannot accept responsibility for any loss or damage of packages and entrants should, if required, take out their own insurance cover for their packs.

PRESENTATION OF STARPACK AWARDS

The awards presentations will take place on 27 June 2018 in London. 

Re-print:
I have noticed that the pattern is in different positions on all three nets. I need the design to be consistent across all three so I am reprinting the design before I send it off.


Tuesday, May 8, 2018

OUGD603 Brief 08: Final Designs

Final Designs:





Edited Mockups:
I have decided to add a light blue background so that the white of the type stands out more.





Potential ad mockup:


OUGD603 Brief 09: Feedback

Feedback:
After showing my designs to another one of my peers they suggested changing the colour of the boxes around the text to the same colour as the background. This was because the green was too similar to that of in the pattern.



I think this works a lot better at making the text stand out, being a lot clearer and more legible. It also works more harmoniously with the design.




Monday, May 7, 2018

OUGD603 Brief 09: Side View

Side View:
I need to work out what I want to put on the side of the carton that kids can interact with. I think that putting either a little puzzle or game could work effectively, or even jokes.

Fruit & Veg Jokes:

Orange:
- Why did the orange stop? Because it ran out of juice.
- Why did the man at the orange juice factory lose his job? He couldn't concentrate.

Apple:
- How do you make an apple turnover? Push it down a hill.
- When is an apple a grouch? When it's a crab apple!
- What do you call an apple that plays the trumpet? A tooty fruity.
- What did the apple skin say to the apple? I've got you covered.

Pear:
- What are twin's favourite fruit? Pears.

Carrot:
- What's a Vegetable's favourite martial art? Carrotee! 
- Did you hear about the carrot detective? He got to the root of every case. 

Pineapple:
- Why did the pineapple stop in the middle of the road? Because he ran out of juice.
- What kind of fruit do trees like the most? Pine-apple 

Testing out type placement:




I think that the 'Joke' works better straight in line with the rest of the text. 





Adding the joke onto the side provides more interaction with the packaging. It also helpt to break up the pattern.

OUGD603 Brief 09: Mockup Testing

Mockup Testing:
I have decided to buy a mockup so that it will look more professional. I have gone for a small juice carton with a resealable lid. This is different from what is on the market, being card it can easily be recycled and having a resealable lid is also really useful.



Pattern:
It was quite difficult to sort the pattern as I need to make sure it joins up on each side. I have managed to sort it out as there is a clipping mask over the shape which has allowed me to easily apply the pattern.

Pineapple Mockup:
I have mocked it up with the pattern which I think works really well, however now that I have added the type the smaller type isn't as legible.



Increasing small text size...



Increasing the text size has helped to make the smaller text stand out. This text doesn't need to be legible from a distance only the brand logo needs to be see from a distance.




I noticed that the pattern isn't exactly working with the 3D shape where the carton folds in on the left. I've cut half of the pineapple off so that it works more effectively. I have also increased the type size again so that it is more legible.

Apple Lemonade:



Pear, Carrot and Orange:



Feedback:
Showing my designs to one of my peers, they weren't sure about the smaller text being similar to the 'Juiced fruit...'. They suggest trying a different typeface which looks more like copy text - just to differentiate between the information.

Responding to Feedback:






I changed the smaller type to lowercase and put each text only on one line. This works a lot better as the hierarchy of information is a lot clearer.

OUGD603 Brief 09: Type Placement & Colour

Type Placement:
I tested out different type placements working with just black texts, I then applied the background to see if it worked well with the pattern.



Black text doesn't work that well on the background making it harder to read and less legible. 

My favourite two:



I like these two placements as the brand is big and bold, helping it to stand out. The 1st design has the brand name at a slight angle which helps to add more movement. The second design is clear and bold. Both designs show the important information clearly on the front.

Colour:



I think that the text works nicely white as it seems bright, healthy and engaging. However, it isn't that legible, potentially adding an outline could make it stand out more against the background.



This has helped a little bit but the text still needs to stand out more.




I tried putting a shape with a low opacity to tone down the pattern and make the text stand out more. I think that a white overlay works better as the black tones down the pattern too much.

I added squares behind the text to help it stand out against the busy pattern, I think this works but I think black might be too start a contrast.







I've decided to go for the design with the slanted logo as I feel that it helps to give off a more friendly and fun feel. The green seems to work the best at helping the text stand out but also working effectively with the pattern.

Saturday, May 5, 2018

OUGD603 Brief 09: Background

Background:
Now that I have the illustrations from meg I need to decide whether to put them on a coloured background or just go for white.





The coloured backgrounds provide a good contrast which makes the fruit stand out. A blue background might be more appropriate as the juices will be mixed with water. All of the patterns work really well on the blue background as well, providing a strong, vibrant colour contrast.

Blues:





I think that my favourite blue are the first one due to the high vibrant contrast and the third design being more cohesive.

Feedback:
Showing the combinations to one of my peers they preferred the 3rd design as it was slightly warmer giving off a friendly and inviting tone. The colours still contrast well but there is more harmony in the overall combinations.