We met again briefly to decide on a typeface that we were going to use and the overall design of the poster, combining our different styles together. We decided to use icons which represent Ileen in some way.
Heading Typeface:
Heavitas - We chose this as it was big, bold and engaging it commanded attention immediately.
Copy Typeface:
Futura Medium - We chose this because it is a neutral typeface to contrast with the header, something that is open and legible.
My Digital Design:
Group Poster Developments:
Initial poster layout design from Emma, colours taken from Ileen's website.
Toning down the vibrancy of the turquoise and applying the icon design.
We decided that the cubes weren't very relevant and it would be more appropriate to use the LAU's shape.
We added in the text and appropriate logo's but we still felt that it looked awkward and didn't quite flow with the design.
We decided to change the whole design as we were still unhappy with the result. We inverted the icon design to be in the middle shape and stripped back the colour, having bright pops to create interest. After asking for some feedback it was suggested to apply the hexagon shape behind the text to make the title stand out more. Information is also laid out more clearly and is easier to read.
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