Adult Fiction Cover Award
Animal Farm by George Orwell
Orwell's chilling 'fairy story', is a timeless and devastating satire of idealism betrayed by power and corruption.
When the downtrodden animals of Manor Farm overthrow their master Mr Jones and take over the farm themselves, they imagine it is the beginning of a life of freedom and equality. But gradually a cunning, ruthless élite among them, masterminded by the pigs Napoleon and Snowball, starts to take control. Soon the other animals discover that they are not all as equal as they thought, and find themselves hopelessly ensnared as one form of tyranny is replaced with another.
The Brief:
A cover design which will reflect the book’s status as one of the great modern political allegories of our time, as relevant today as it was when it was first published over 50 years ago. It is rich with ideas, characters, allegory, political and moral philosophy – read it and decide how best to showcase the content of this remarkable novel through the cover design and bring it to a new generation of readers.
The cover design needs to include all the cover copy supplied and be designed to the specified design template – B format, 198mm high x 129mm wide, spine width 8 mm, incorporating the Penguin branding and all additional elements such as the barcode. Refer to the Submissions Details page for full details of the spec and how to submit.
What the judges are looking for...
They are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
The winning design will need to:
- Have an imaginative concept and original interpretation of the brief
- Be competently executed with strong use of typography
- Appeal to a contemporary readership
- Show a good understanding of the marketplace
- Have a point of difference from the many other book covers it is competing against
Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any third party images used. For example: ‘Cover photograph by Joe Bloggs’.
The Prizes:
1st Prize - The winner of each category will be invited to spend four weeks in the Penguin Random House Design Studios on a work placement*, working on live briefs. The work placement will be paid at the current London Living Wage rate (subject to any applicable taxation) and the winner will also receive a cash prize of £1,000.
2nd Prize - The winner of the 2nd Prize will receive a £500 cash prize.
3rd Prize - The winner of the 3rd Prize will receive a £250 cash prize.
All the shortlisted entrants will be invited to an award ceremony where the winners will be announced, and at which an exhibition of all the shortlisted designs will be on display.
The Judges:
- John Hamilton – Art Director, Penguin General
- Joanna Prior – Managing Director, Penguin General Books
- Jim Stoddart – Art Director, Penguin Press
Submission Details
Entries must be supplied in the following format:
- 300dpi
- CMYK
- 5mm bleed
- Crop marks to be included
- Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional)
- Maximum file size 5 MB
Include the front cover only on the first page of your PDF and a full cover spread (front, spine and back cover) on the second page of your PDF.
Use the design template and cover copy supplied for each category brief.
Important Dates:
Closing date for entries – Tuesday 6 March 2018, 12:00 noon (GMT)
Shortlist announcement – Wednesday 25 April 2018
Closing date for shortlisted student’s final submissions – Thursday 10 May 2018, 12:00 noon (GMT)
Winners announced – Wednesday 20 June 2018
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