OUGD603 Brief 01: Final Designs

Final Designs:

Poster:

Our poster design uses icons to represent the creative speaker, these can be easily changed for each creative network event. The bright pops of colour hope to catch attention and draw the eye in. Overall it is quite an ambitious design as it is completely different from previous years.

Flyers:

FRONT - we decided to use the icons as a background pattern and again using the LAU logo shape to connect with the university. We produced the flyer in two colour variations.

BACK - we kept the design simple but still reflecting the main poster.

Moving Image:
As Courtney is the most experienced using after effects, she created a short moving image.

Outcome:
Unfortunately we didn't win the brief but I still enjoyed working together with people on a project. We were able to combine our design skills to produce something very different from what I would usually do. It was also good working to such a short time scale as we had to produce ideas/designs quickly. 

OUGD603 Brief 01: Digital Developments

Digital Developments:
We met again briefly to decide on a typeface that we were going to use and the overall design of the poster, combining our different styles together. We decided to use icons which represent Ileen in some way.

Heading Typeface: 

Heavitas - We chose this as it was big, bold and engaging it commanded attention immediately.

Copy Typeface:

Futura Medium - We chose this because it is a neutral typeface to contrast with the header, something that is open and legible.

My Digital Design:

Group Poster Developments:

Initial poster layout design from Emma, colours taken from Ileen's website.

Toning down the vibrancy of the turquoise and applying the icon design.

We decided that the cubes weren't very relevant and it would be more appropriate to use the LAU's shape.

We added in the text and appropriate logo's but we still felt that it looked awkward and didn't quite flow with the design.

We decided to change the whole design as we were still unhappy with the result. We inverted the icon design to be in the middle shape and stripped back the colour, having bright pops to create interest. After asking for some feedback it was suggested to apply the hexagon shape behind the text to make the title stand out more. Information is also laid out more clearly and is easier to read.

OUGD603 Brief 01: Research

Research:

Previous Designs:

- Image focused
- Some of the older designs lack excitement, don't really grab attention
- Information at a relatively small scale
- Simple

Ileen Gallagher:

Ileen Sheppard Gallagher (ISG) produces memorable experiences and destinations that inspire and inform. Projects range from new museums, corporate attractions, and citywide film/media celebrations to exhibitions, special events, the organization of archives, and beyond.


Clients include:
- Harley Davidson
- Rock and Roll Hall of Fame and Museum
- Elvis Presley Enterprises
- The Walt Disney Family Foundation

Poster Inspiration:
We created a shared pinterest board acting as visual inspiration for techniques and layout.

OUGD603 Brief 01: First Meeting & Initial Ideas

First Meeting:
At our first meeting we decided on who we were going to do the design for, we chose Ileen Gallagher because we liked the work that she does and engaged with her more. We created a mind map of things related to Ileen that could be a possible concept route.

We also came up with a time plan as we were working on a tight schedule.

Discussing our strengths and weaknesses, Courtney had the most experience on AfterEffects so therefore would work on the moving image while the rest of us came up with concepts for the poster.

Initial Ideas:

My Sketches

My sketches focused on trying to make Ileen's name as standout and engaging as possible.

OUGD603 Brief 01: Creative Networks - Live Brief

Creative Networks - Live Brief:

Team:

- Emma Harwood

- Courtney Flannagan 

- Kathryn Brown


(All from Level 6 Graphic Design)


Having worked together last year coming up with a pitch for a potential design group 'She is' we decided that we all bring something different to the table, and we could combine our skills to work on this brief.