Friday, March 31, 2017

OUGD505 Studio Brief 01 - Idea 2

Idea 2:



I found the above image online and I felt like the style would work well with the branding of the festival. The cartoon outlines would fit cohesively and be recognisable. Therefore from the image I created outlines that followed the same composition as the image. I added the logo onto the hands so that was the main focus. As its quite a large bold graphic it would capture attention immediately, I have also used the colours in their current branding so that it is recognisable of the festival.





Screen print separations:





However after thinking this idea through I felt like the idea wasn't original as I might have too heavily taken reference from the image that I had found. Therefore I decided to rethink how I could use this cartoon outline style but to create something unique and more related to the festival.

OUGD505 Studio Brief 01 - Idea 1

Idea 1:



I wanted to create a poster which takes the idea of the passport stamps by creating a background of logos to simulate this. I've included the logo for the festival so that it is easily understandable of what it is. Unfortunately I am not sure that this design will work appropriately as I have to use traditional print methods. Screen print would be appropriate but it might not pick up some of the smaller details on the logos. I also have used screen print for a project last year and I really struggled with the finer details of the print. There is the potential to burn into wood and create a stamp from that, but due to time constraints and not knowing how to use the equipment I don't think that it will be feasible.

I also don't know if this design is a bit to safe and not that engaging, however contextually it links to the festival quite well. Im not going to take this idea forward, but try and work on something more appropriate for traditional print.

OUGD505 Studio Brief 02 - Proposal Presentation

Proposal Presentation for Studio Brief 02:



The topic that I have looked into is Racism in the UK. Racism can be defined by prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one’s own race is superior.


The Race Relations Act of 1965 was the first legislation in the United Kingdom to address racial discrimination. 
It was made as the UK saw an influx of economic migrants after World War II, many from the Commonwealth countries.
Casual ‘colour prejudice’ was part of daily life for many back then.


This led to a series of riots in Notting Hill in 1958. White working-class ”Teddy Boys" were beginning to display hostility towards black families in the area, a situation exploited and inflamed by groups such as Oswald’s Mosley’s Union Movement and other far-right groups such as the White Defence League, who urged disaffected white residents to "Keep Britain White".


In 1963 the Bristol Bus Boycott occurred, it arose from the refusal of the Bristol Omnibus Company to employ black or Asian bus crews in the city of Bristol. Unfortunately The Race Relations Act was "a weak piece of legislation" and failed to end racial discrimination in the UK fully.


These are just some of the different types of racism. 
Internalised refers to the feelings feelings of self-hatred experienced by individuals from oppressed groups.
And Subtle refers to the seemingly minor ways minorities experience discrimination. Everyday slights such as being ignored, ridiculed or treated differently because of one’s racial background.


When racist or religious hate incidents become criminal offences, they are known as hate crimes. This can take the form of some of things listed.
There are two main types of racist and religious hate crime:
1. racially or religiously aggravated offences under the Crime and Disorder Act 1998
2. any other offences for which the sentence can be increased under the Criminal Justice Act 2003 if they are classed as a hate crime


There has been an increasing number of attacks on foreigners in the aftermath of the vote to leave the European Union last year.


Leave campaigners used xenophobia and bigotry to drive forward their message to the public. Nigel Farage said allowing Syrian refugees into the UK would put British women at risk of sexual assault.


Brexit has given people an excuse to have racist views towards immigrants, and they feel now they can express their views publicly.


Reported hate crime rose by 57% in the four days after the referendum, police say. Although it's normal for reports of racist and bigoted behaviour to soar after major news events it is still a problem. Racism creates a society where people don't trust and respect each other.


With the support of the Institute of Race Relations, the websites Post-Ref Racism, Worrying Signs and iStreetWatch compiled a study based on 636 individual reports of incidents of racist and xenophobic hate crime. The reports had been gathered on social media after people were encouraged to share accounts of incidents they had experienced or witnessed. Campaigns like this made people more likely to report hate crimes to the police, but there is still a deep rooted issue within society. 


In response to the shocking rise in hate crimes since the Brexit vote, some have been spreading their own messages to people who have been made to feel threatened or unwelcome in Britain. 


Thousands of protesters have also gathered in London last week for an anti-racism march in a show of "unity" against Brexit and Donald Trump.


I’ve got a quote from Nelson Mandela that I think is really relevant as to why I want to tackle this issue…

OUGD505 Studio Brief 01 - Leeds Indie Food Current Branding + Ideas

Leeds Indie Food Current Branding:





For this years Leeds Indie Food festival the branding is bright, bold and cheerful. The simple graphics are fun and eye-catching, appealing to a wide audience. This years colours are pink and blue with a dark purple outline. I think that I want to incorporate these colours into my design as this will help to show the cohesion with the festival. This simplistic graphic style is something I may also want to consider within my design.

Ideas:

- Simple
- Bold
- Striking graphic
- Independent businesses
- Food passport 
- Gathering people together
- Celebration

Photos:







Monday, March 27, 2017

OUGD505 Studio Brief 01 - Chosen Event

Chosen Event:

I have decided to work further on Leeds Indie Food Festival, I really like the idea of working with the passport stamps somehow or even creating my own stamp for the festival. To try and find some of the previous stamps I decided to email the festival as I was struggling to find appropriate photos.

Sent email:

'Hello,

I am really interested in what Leeds Indie Festival does for the city socially, bringing people together in celebration as well as supporting local independents. Events like this are really important to support and help the city really thrive! Currently I am studying graphic design at Leeds College of Art and an upcoming brief relates directly to what Leeds Indie Festival really stands for. We are to create a traditional print showcasing an event/public space in Leeds with a celebratory theme, and I think for me, I would really like to design something based around this festival.

I have been researching further, trying to come up with different ideas and what interests me is the festival passport. I was wondering whether you had any images of the stamps that get used in the passport as I would like to work with these further.

Any help you provide will be greatly appreciated, my print will also be shown in an exhibition which has the potential to promote your event further.

Thanks,

Georgina'

Reply:

'Hi Georgina,

Unfortunately, we don't hold copies of stamp images really - they're all the responsibility of the venues involved. We do have a huge gallery of images from they last two years over at http://lif16.ilikepress.co.uk/login - you can register for free to view them all, and there are definitely a few pictures of stamped passports in there. Please don't re-use any photos without crediting the photographer though. The other best bet is to look back through our social media feeds, as lots of people send us images and stuff during the festival. If you do an advanced twitter search with a date range of last May or May the year before on @leedsindiefood.co.uk you'll likely find lots of pics of passports we've retweeted (also lots of pics of other stuff, it might be a bit of a slog through).

Anyway, best of luck with it! Let us know if there's anything you want to share with us.

Ta,

Matt Dix

Leeds Indie Food

Festival Director'

Unfortunately looking through the gallery that Matt suggested I only found one photo of a passport with just two stamps which isn't really a lot to work with. I also tried to look through their twitter but still I didn't find anything. The next thing I thought that I could do is check the list of venues/events and use their logos to create a background print, then either create my own stamp for the festival over the top, or use their current logo. I will need to speak to my tutors to see if that would be appropriate.

Collaborators:


























































































































Festival Sponsors: 






















After gathering all of the logos that I could find I didn't realise how many there would be, this is something I might have to reconsider, as I don't know whether I will be able to get all of them into the design.