OUGD505 Studio Brief 02 - Product, Range and Distribution

Brief:

Examine graphic design outputs relating to social, political and ethical change. Aim to increase my awareness of historical examples plus contemporary practice that is responsive to 21st Century issues. Note the interrelationships between medium, message and distribution. 
I should then produce a body of research work that explores the connections between these concepts and their respective design outcomes prior to my own practical and conceptual exploration of possible products, ranges and methods of distribution that may be suggested by my preferred content or, indeed, those that reflect my own ideologies, concerns and/or ambitions.

Background / Considerations:

Part 1:  
Based on the introductory sessions develop a practical, visual and contextual investigation of a specific subject. I should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed creative development. My research and development of this part of the brief should be documented on my Studio Practice blog and will be presented as part of my interim concept pitch.

Part 2:  
Devise and develop a body of practical work that both distils my knowledge of an identified issue and demonstrates my ability to tap into the market potential for socially, politically and ethically-driven design. This output should still work within the broader creative and professional contexts of graphic design but could be based around ideas of awareness or protest. 

Examples of potential deliverables include (but are not limited to):

• materials relating to an issue-led campaign (this could be one affiliated to an established organisation or a more ‘guerilla’ approach)
• a poster series
• a booklet/publication/manifesto
• a web/digital platform
• placards, banners or a set of badges
• a range of products or merchandise that communicate your identified core message

My contextual research, critical observations and reflective evaluations should be documented on your Studio Practice blog and summarised within reflective content that supports my design submission. My response should explore the relationship between product range and methods/media of distribution as well as specific audiences, contexts and appropriate tone of voice. 

Mandatory Requirements:

As defined by your interpretation of the selected brief.

I will need to meet any mandatory requirements specified on individual briefs.

In addition to the submission requirements for the briefs I will need to evidence the research, development and production of your resolutions.

My work should be documented through regular labelled posts to your Design Practice Blog.

Correct labelling of your work on your blog is essential.  Failure to organise my work clearly will affect the assessment of your work. 

My response to the brief should be supported by a rationale and evaluation of my work in relation to the initial brief.

Deliverables:

Resolutions & Products appropriate to my selected brief(s).

A minimum of 5 x A3 design boards/design sheets (submitted as PDFs) articulating the selected research development, resolution and contextualisation of my work.

Posts to my Design Practice blog demonstrating my ability to effectively record, document and critically evaluate the progress of my work in relation to my own intentions and appropriate areas of contemporary creative practice.