Produce a book made up of 10 double page layouts.
The content of the book needs to be informed by a personal interest but demonstrate a growing understanding of the fundamental principles of grid, layout, type and format plus the form, function and construction of books.
The 10 layouts should include a contents page and an introduction to the content.
Considerations:
I need to help the reader read the words by positioning text and images in such a way as to be appropriate for the content but also navigable by the human eye.
To be creative but effective with type it is essential that I have a clear grasp of the fundamental principles of type composition. It’s great to break the rules but learn them first, understand what I'm looking at and make informed design decisions.
- Grid
- Columns
- Gutters
- Margins
- Sub-Heads
- Paragraphs
- Images
- Captions
- DPS
- Drop Caps
- Headlines
- Measures
- Rules and Boxes
- Folio Numbers
- Pagination
- Imposition
Topic of content:
Meals for one person (cookbook). Being a student i've noticed it is really hard to find recipes that will be for just one person as I don't really enjoy eating the same meal for days after. I think I want to play on the idea of being 'lonely' eating on your own. Because I'm going to aim it more towards a student it needs to be bright and vibrant something that excites them to pick it up and want to cook those meals.
Research:
Current cookbooks cooking for one person:
Cooking for One: 150 Recipes to Treat Yourself by Amy Willcock.
Focus on what the single person really wants to eat - quick and easy last-minute suppers and mid-week treats to lazy weekend meals - not cut-down recipes for four.
This cookbook seems to be aimed at individuals that won't meals that are a treat to make - the luxury/high end side but are quick and easy. I really like the illustration on the front cover as this is something I have thought about utilising. It is bright and cheery to reflect the ease and joy of just cooking for yourself.
This book is about pleasing yourself - short cuts to fantastic food. Easy and quick food for people who think cooking is a chore. Gives you a list of basic ingredients and equipment which is really useful for people who are cooking on their own for the first time as gives them a good guide to work from, ideal for students. The typography in this book is awful and doesn't work cohesively with the design as there are too many different types. The book also seems to be very wordy which wouldn't be very appealing for students.
Student cookbooks:
Nosh for Students - A Fun Student Cookbook by Joy May
Nosh is a really good example of the type of design that I'm aiming for. Simple and easy to follow, the design plays a big role in making the recipes understandable. The key that is used also helps to improve understanding as it is simple and makes it easier for people to decide whether they will make a certain recipe or not. The design has utilised type well as engaging points of interest experimenting in different sizings. Strong images and am image or every recipe seems important as people like to know what it will look like and it helps them decide whether they want to make it or not. I do not like the front cover however as I do not think it is clear what it is other than the title. The use of bright, vibrant colours is stimulating but the collage seems unnecessarily overpowering with no real message relating to food.
No comments:
Post a Comment