Latitude gave some life to the QV Melbourne carpark by implementing a series of large scale environmental graphics. The design took inspiration from early modernist graphic design, and acts as both environmental graphics as well as way finding. Each typographic piece was individually hand painted on site, overlaying the painted forms producing a multiplied effect onto the existing brickwork. The location of each word was carefully considered to ensure high visibility, with the design also providing a welcomed use of colour and brightness to the underground levels.
The bright colour scheme chosen produces a high impact effect that is offset well by the white of the bricks. It immediately grabs your attention and brings life to a usually dreary surroundings. The scale of the type also improves readability and it is recognisable from far distances. This relates well to the painted type I am experimenting with directing towards the gym. I may need to consider scale although it is not as important within my building.
Stockwell park estate by hat-trick design
‘the brief we were given was to help the estate feel more accessible and welcoming. the signs needed to be clear and simple, with the aim of helping both the first time visitor and residents of the estate. the estate has a wide variety of buildings and surfaces within it, so the signage needed to be adaptable.’
The modular system of tiles combined with a bespoke palette of patterns really helps to make these signs unique and interesting. It has the right balance between functionally and personality. The tiles can adapt to a range of surroundings to suit the different variety. The patterned tiles were integrated into the surroundings by being placed on things like bird houses and bollards, this helped bring the design cohesively into the surroundings.
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