The leaflet needs to be no larger than 35.5cm by 25cm.
It needs to communicate the information clearly in an understandable and engaging format, whilst being appropriate for my identified target audience.
Considerations:
- Translation
- Manipulation
- Process
- Communication
- Tone of voice
Research:
Within my public information video the message is don't talk or go off with strangers. It is aimed at young children. A cartoon was used and the message was very direct and clear making it easy to understand and able for children to engage with.
I began my research by looking at what to teach kids about strangers:
- It's common for children to relate strangers to scary villains in cartoons but this is dangerous because 'pretty' strangers can be just as dangerous. Make clear to children that it is hard to tell from the look of someone whether they are nice or not - always be cautious. Could show them strangers they can trust? Police etc.
- Help children recognise the warning signs of suspicious behaviour, such as when an adult asks them to disobey their parents or do something without permission, asks them to keep a secret, asks children for help, or makes them feel uncomfortable in any way.
- If in a dangerous situations, kids should say no, run away, yell as loud as they can, and tell a trusted adult what happened right away.
Possible senerios:
- A nice-looking stranger approaches you in the park and asks for help finding the stranger's lost dog.
- A woman who lives in your neighbourhood but that the you have never spoken to invites your you into her house for a snack.
- A stranger asks if you want a ride home from school.
- You think that you are being followed.
- An adult you know says or does something that makes you feel bad or uncomfortable.
- While you're walking home from a friend’s house, a car pulls over and a stranger asks for directions.
Anything else I could include:
- Make sure children ask permission or check in with a parent or guardian before going anywhere. Make sure they have contact numbers.
- Show children safe places - safe places to play and safe places to go if in trouble.
- Teach children to trust their instincts.
- Teach children to be assertive - so if their not comfortable their not afraid to say no.
- Encourage children to play with others.
Information gathered from:
http://www.ncpc.org/topics/violent-crime-and-personal-safety/strangers
Considerations:
- Many children don't understand the concept of a stranger.
- Sometimes children need to turn to a stranger for help - lost children.
- Most children are abducted by someone they know.
- Children under 7 need constant adult supervision so target audience could be between 5 and 8?
- Target audience could also be adults on how to teach their children the dangers.
- Don't make it to scary but don't make the message too soft - need to find the right balance between the two.
Worksheet/Poster examples:
While trying to look for examples of leaflets and posters on stranger dangers, I found that there was quite a limited amount. There seemed to be more of a focus on worksheets which is probably because there is high child interaction so children will engage with them and they could also colour them in. I could consider doing a leaflet that incorporated a colouring in element and a filling in of the gaps. However I don't know whether this would be too time consuming. Within all of these examples they use illustrations which I think help the child understand and shows them harsh information on a level that they understand visually.
Information leaflets for children:
Do Good Advertising Agency
The Little Book of Loss
This leaflet was created for children to help cope with loss. School children designed the artwork and Do Good put together the design on the whole. The simple use of bright block colours make it an eye-catching piece which children will engage with. The illustrations add a personal touch that children can connect with enhancing the emotive appropriateness for the message portrayed. The constant theme of block colours and illustrations helps produce a cohesive design. The typography reflects a hand written style which again helps to engage with the audience. Short and clear messages are portrayed which makes it very easy for children to understand.
This is something I could experiment with a simple stripped back design where there isn't too much going on will make it easier for children to understand - I could really utilise illustrations. Children seem to learn better visually at younger ages.
Switched on Kids
This leaflet is aimed at children and is about home electrical safety. This leaflet takes a more mature approach and seems to be a worksheet that a child would complete with an adult. Bright block colours are used again which make it look inviting and appealing. Illustrations are used again which reflect and help to interpret the message to the audience. The design again is simple but this leaflet is more text heavy so a child may need more help understanding. This could be a benefit as parent and child are working together so adult can make sure the child fully understands. The layout of this leaflet doesn't conform to the folds in the leaflet which I think produces an unsophisticated design.
Information leaflets for adults:
Second hand smoke
This leaflet is aimed at adults who smoke around their family. It has a clean white background so that it doesn't draw attention away from the important text. Very text heavy compared with children's leaflets. Teddy bear, fridge magnet title and post it notes all make the clear association to children and a family. Information is laid out very clearly and works cohesively with the design.
No comments:
Post a Comment