Today I started to experiment with front cover ideas so that I can set the theme for the rest of my leaflet. I have also decided on sizing for my leaflet. I want the shape of my leaflet to be square so all sides need to be equal. Because I am doing a tri-fold I only need 3 squares, I decided to work on an A3 sheet so that it's not too big. This divided up would be 42cm divided by 3 which is 14cm.
So my leaflet folded up will be 14cm x 14cm.
I also began looking at digital interpretations of the front cover:
I really like the picture framed by a thick white border as it makes the design seem more sleek and ordered. I have also played around with how the type could be laid out and I prefer it when the type is slightly cut off either top or bottom and one word being larger that the other to produce an interesting visual focus. Because I do not want to spend too long working on the front cover I am going to go with my last design idea as this is my favourite design and I can base the rest of the leaflet design around that.
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