Chvrches - Clearest Blue
Etta James - At Last
Jack Garrett - Worry
The Jam - Art School
John Lennon - Imagine
Max Richter - Dream 3
Tame Impala - The Less I Know the Better
I should aim to visually explore the artists and tracks, through the context of the secret 7 competition. I am competing against 1000's of submissions from all over the world, how can my design/designs stand out. What are the obvious responses? How can knowledge of these inform my own visual investigation. 100 designs for each track will be selected, pressed and printed to be exhibited at Sonos Studios in Shoreditch / London and sold for £50 to raise money for the Amnesty International. Creatives from around the world are invited to interpret the tracks in their own style for every 7inch.
I need to aim to explore the visual semiotics of the track from a personal perspective, how do I interpret the content, lyrics, genre, style etc. in a visual sense.
The Rules:
1. Your design must not include the artist’s name or
the song title
2. Concentrate your design on what will be the front,
only this will be visible in the exhibition
3. Dimensions should be 184mm x 184mm, with a 3mm
bleed all the way around. That’s 190mm x 190mm
in total. The bleed won’t be visible, so bear that
in mind
4. Your file must be produced in CMYK so it’s set-up
to be printed. Any PMS specials will be converted.
Metallic or fluorescent inks cannot be reproduced
5. Your file must be 300dpi
6. Your file must be saved as either a Tiff,
JPEG or PDF
7. Do try and reduce the size of your file as much
as possible - 10 MB maximum
8. You can submit a sleeve design for as many of our
tracks as you like, and more than one for each track
9. You must have until 23:59 GMT on 2 March 2016 to
upload your designs. Late submission will not be
accepted. We advise that you don’t wait till the last
few minutes to upload, as the site will be busy
10. Last but certainly not least - if we email you
with the good news that you’ve made it into the show
please keep it a secret. It makes for a much better
project!
Research:
Music artwork designers
Peter Saville:
Peter Saville is an English art director and graphic designer. He came to fame for the many record sleeves he designed for Factory Records, of which he was a director. Savilles most notable work was done for Joy Division and New Order. I like how Saville utilises colour to produce interesting, eye-catching, contrasting images. His designs are generally simple and uncomplicated which helps create a strong, striking visual focus. Because of the simplicity of his designs, they have become so iconic that they have become a fashion statement, which has in some way lost touch with the relation to the records. Within my own designs I will try and keep it simple and striking as this creates an evoking design.
Leif Podhajsky:
Leif is an artist and Creative Director. His work explores themes of connectedness, the relevance of nature and the psychedelic experience. By utilising these subjects he attempts to inspire the viewer into a realignment with themselves and their surroundings. I love Podhajsky's designs they always intrigue and captivate me. They are visually engaging and have an immersive, energetic design. Editing pictures and creating expressive patterns is something I would like to experiment with.
Exploring track selection
After listening to each track I wrote down a few things that I related to it. I then decided to explore 3 of the tracks:
Chvrches - Clearest Blue
Max Richter - Dream 3
The Jam - Art School
Chvrches:
Chvrches (pronounced as "churches" and stylised as CHVRCHΞS) are a Scottish electronic band, formed in 2011. The group consists of Lauren Mayberry (lead vocals, additional synthesisers, samplers), Iain Cook (synthesisers, guitar, bass, vocals), and Martin Doherty (synthesisers, samplers, vocals).
Max Richter:
Max Richter is a German-born British composer who has been an influential voice in post-minimalist composition and in the meeting of contemporary classical and alternative popular musical styles since the early 2000s. Richter is classically trained, having graduated in composition from the Royal Academy of Music and is also strongly influenced by punk and electronic music.
The Jam:
The Jam were an English punk rock/mod revival band active during the late 1970s and early 1980s. While they shared the "angry young men" outlook and fast tempos of their punk rock contemporaries, The Jam wore smartly tailored suits rather than ripped clothes, and they incorporated a number of mainstream 1960s rock and R&B influences rather than rejecting them, placing The Jam at the forefront of the mod revival movement.
Etta James - At Last
Jack Garrett - Worry
The Jam - Art School
John Lennon - Imagine
Max Richter - Dream 3
Tame Impala - The Less I Know the Better
I should aim to visually explore the artists and tracks, through the context of the secret 7 competition. I am competing against 1000's of submissions from all over the world, how can my design/designs stand out. What are the obvious responses? How can knowledge of these inform my own visual investigation. 100 designs for each track will be selected, pressed and printed to be exhibited at Sonos Studios in Shoreditch / London and sold for £50 to raise money for the Amnesty International. Creatives from around the world are invited to interpret the tracks in their own style for every 7inch.
I need to aim to explore the visual semiotics of the track from a personal perspective, how do I interpret the content, lyrics, genre, style etc. in a visual sense.
The Rules:
1. Your design must not include the artist’s name or
the song title
2. Concentrate your design on what will be the front,
only this will be visible in the exhibition
3. Dimensions should be 184mm x 184mm, with a 3mm
bleed all the way around. That’s 190mm x 190mm
in total. The bleed won’t be visible, so bear that
in mind
4. Your file must be produced in CMYK so it’s set-up
to be printed. Any PMS specials will be converted.
Metallic or fluorescent inks cannot be reproduced
5. Your file must be 300dpi
6. Your file must be saved as either a Tiff,
JPEG or PDF
7. Do try and reduce the size of your file as much
as possible - 10 MB maximum
8. You can submit a sleeve design for as many of our
tracks as you like, and more than one for each track
9. You must have until 23:59 GMT on 2 March 2016 to
upload your designs. Late submission will not be
accepted. We advise that you don’t wait till the last
few minutes to upload, as the site will be busy
10. Last but certainly not least - if we email you
with the good news that you’ve made it into the show
please keep it a secret. It makes for a much better
project!
Research:
Music artwork designers
Peter Saville:
Peter Saville is an English art director and graphic designer. He came to fame for the many record sleeves he designed for Factory Records, of which he was a director. Savilles most notable work was done for Joy Division and New Order. I like how Saville utilises colour to produce interesting, eye-catching, contrasting images. His designs are generally simple and uncomplicated which helps create a strong, striking visual focus. Because of the simplicity of his designs, they have become so iconic that they have become a fashion statement, which has in some way lost touch with the relation to the records. Within my own designs I will try and keep it simple and striking as this creates an evoking design.
Leif Podhajsky:
Leif is an artist and Creative Director. His work explores themes of connectedness, the relevance of nature and the psychedelic experience. By utilising these subjects he attempts to inspire the viewer into a realignment with themselves and their surroundings. I love Podhajsky's designs they always intrigue and captivate me. They are visually engaging and have an immersive, energetic design. Editing pictures and creating expressive patterns is something I would like to experiment with.
Exploring track selection
After listening to each track I wrote down a few things that I related to it. I then decided to explore 3 of the tracks:
Chvrches - Clearest Blue
Max Richter - Dream 3
The Jam - Art School
Chvrches (pronounced as "churches" and stylised as CHVRCHΞS) are a Scottish electronic band, formed in 2011. The group consists of Lauren Mayberry (lead vocals, additional synthesisers, samplers), Iain Cook (synthesisers, guitar, bass, vocals), and Martin Doherty (synthesisers, samplers, vocals).
Max Richter:
Max Richter is a German-born British composer who has been an influential voice in post-minimalist composition and in the meeting of contemporary classical and alternative popular musical styles since the early 2000s. Richter is classically trained, having graduated in composition from the Royal Academy of Music and is also strongly influenced by punk and electronic music.
The Jam:
The Jam were an English punk rock/mod revival band active during the late 1970s and early 1980s. While they shared the "angry young men" outlook and fast tempos of their punk rock contemporaries, The Jam wore smartly tailored suits rather than ripped clothes, and they incorporated a number of mainstream 1960s rock and R&B influences rather than rejecting them, placing The Jam at the forefront of the mod revival movement.
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