Feedback:
We presented our work on our desks for the final ideas to submit for secret 7. This way we could all walk round and write down feedback which would give us a more informed decision on what design to pick.
My designs were:
The designs were laid out without people knowing what track they were meant to be for, people felt that my concepts weren't related to the song but the colours suggest that is it for 'Clearest Blue'. This was very surprising for me because the majority of the designs involved a water element which is to do with the song, however maybe this isn't portrayed clearly enough in my designs if people are getting confused. They did however like the use of white in the backgrounds as other colours would detract from the brightness of the blue. It makes the blue stand out and become more clear, they also believe white to be a clear and calming contrast and works well with busier compositions such as my last design. Someone also felt that my designs would stand out when on the shelf with a lot of full colour designs, bringing more attention to my design.
It was suggested not to go for the designs with the rock in as they felt they looked to obviously like a photoshop effect and that they lack depth and originality. My feedback also suggested that the square of marbled colour looks odd in the centre and maybe extend to outer edges and play around with the composition.
Overall people preferred the ice images as they liked the clarity and the brightness of the blue. There is a strong visual connection and the approach is interesting even though someone suggested that it is an obvious response, although they had not seen it before.
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