As I have taken a long time to decide on which brief to choose I decided to go with a brief that ties in with my own personal interests within design. Packaging is something that really interests me and is something I am considering as a career, so this will be a useful experience to see whether it is for me.
Unfortunately when trying to download the project pack the link is wrong, linking me to a pack for another brief. I have emailed YCN to hopefully be sent the correct project pack, this is frustrating as I really want to get started with it, but hopefully they will reply quickly. If they do not reply within the next couple of days I will move on and pick another brief. This is because I will not have time to wait around, i've got the time now.
Brief:
Create an original and inventive packaging design for a new personalised chocolate product. Original, surprising designs that use the simple box and outer wrapper format in an inventive, creative way.
In addition to the packaging, I need to design a landing page, that will present the product to customers when they click through the e-commerce site to explore the customised product. The webpage design should reference the packaging to create a cohesive image for the new concept.
Audience:
Young professional of any gender, but still having a broad audience. People looking to personally enjoy their favourite ingredients in combinations that can’t be found elsewhere. And for customers looking to give a thoughtful, quality gift that allows them to choose the recipient’s favourite flavours, as well as covering the bars with playful, personal messages or images.
Considerations:
- Designs must take into account the brand guidelines
- The logo and strapline, ‘Nice try kids but it’s not for you’, must feature on both the box and the outer sleeve.
- Designs must follow the flat templates for the box and outer sleeve provided. They must wrap around the entire box and entire outer sleeve, and I might consider how graphics, images or text might be used in unusual parts of the packaging.
- A panel of dimensions 8cm x 4cm should be set aside and left blank on the box, to allow them to incorporate ingredient and nutritional information.
- The Grown Up Chocolate Company is a young and growing brand.
- Their aim is to take the chocolate we enjoyed so much as children, and add inventive and more sophisticated twists to create chocolate bars more in tune with the adult palette.
- Humour
- Personality
- Playful
- “it’s not for kids”
- The chocolate is entirely handmade, from high quality ingredients.
- A luxurious, occasional treat
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