The Grown Up Chocolate Company is a relatively new brand, established around 5 years ago. The idea was to take the chocolate they enjoyed as children and make it more suitable for adults, while remaining fun and inventive. Humour seems to play a big part within the brand, having a nostalgic edge, highlighting we are still young at heart.
Although the brand is UK based, it seems to appeal to international audiences.
Demand for the chocolate bars began to grow as the brand became more established.
The Grown Up Chocolate Company is based in the little town of Harlow, Essex.
Their mission is to transport your tastebuds back to the chocolate bars of your childhood by reimagining them in the most delicious way possible.
Big, bold type is used to draw immediate attention and create a buzz around the products. Colour is used sparingly with the brown relating to the chocolate and the bright pop of pink to create visual appeal in a fun, engaging way. They use children dressed up as adults as part of their humorous brand image, with the tag line 'Nice try kid, but it's not for you!'.
Typography is extremely important within the brand at capturing the immediate attention, this is something I will need to consider carefully.
They sell numerous flavours of chocolate, differing from what could normally be bought on the high street. They sell chocolate in individual bars from £1.99 to being able to buy 100 bars for £150. All of the items seem to be gifts rather than a normal chocolate bar you'd buy as a snack, this sets out their competitors within the gift area.
They are stocked by these retailers which highlights the quality of the brand.
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