Within the current branding of their boxes and bars typography is an integral aspect. This is the main point of design, it is bright and bold, capturing attention immediately. Colour is really important, bright colours are used against the white background to help it stand out. An image of a child dressed as an adult adds humour and shows the fun, playful nature of the brand. The tag line 'Nice try kid, but it's not for you!' emphasises the joke. As well as being in script style which hints at the handcrafted nature of the brand.
No comments:
Post a Comment