Before we submit our concept we decided it would be a good idea to get any feedback on the idea to improve our chances. We asked Simon to have a look at what we had done so far, his main point of feedback was that the name 'Diffuse' needed to change. He felt that is had too many potential negative connotations with its meaning. However, he did like the visuals that we had done and liked the focus on colour.
We began by looking at other potential names that we could use that would still work with the concept we were going with.
We decided to change the name to 'Radiate'...
- (of a person) clearly emanate (a strong feeling or quality) through their expression or bearing.
- (of a feeling or quality) emanate clearly from.
- diverge or spread from or as if from a central point.
We felt that Leeds Arts University is the central point where creativity is nurtured and emanates from. Radiate is positive and highlights the good things that come from the university such as the community feel, innovation and diversity.
Due to the name change we had to make adjustments to the visual media.
Postcard:
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