OUGD603 Brief 06: Daniels Feedback

Daniels Feedback:

Daniels Email

'Hi All,

Thanks for this.

I think that now referencing the work makes the idea stronger.
My only issue now is how we get to the blurred image itself.

I’m guessing you are using photoshop?

I wonder if there is a more interesting way to abstract the image with slightly more interesting results.
Or perhaps theres a way of merging the absract imagery to make something more dynamic?

Could you make a long exposure of a spinning artwork, or manipulate the artwork in a different way?
I think as it stands it’s a nice to look at but it really needs to be engaging and exciting, and really have a story behind it.

Could you paint students faces and make a long exposure of them instead of work like the below? Or with work even?

The other element the name again is ok but could it be more relevant to the visual AND work to talk about the exhibition.
Maybe expose or exposure would work better?

I’m coming over to the uni tomorrow afternoon to go over the development and I’ll outline step by step the presentation template that needs to be completed for next Monday night and what to focus on in the time you have left. Are you available at 5.00pm?

Feel free to send me anything in the meantime.

Thanks,

Dan.'

After receiving Daniel's feedback we were slightly confused with what he was asking us to do. We were running out of time to produce the pitch and only had a few more days to finalise things. We didn't feel that we could change the direction of the project too much within the final few days.

Our Reply:

'Hi Daniel,

Thanks for your feedback. 

Due to time constraints and our group feelings, we think that the imagery suggestions would be unable to be produced within the time that we have. We also think that using photographs of students takes the focus away from the work and draws attention towards the 'unknown' individuals that would be blurred in the image.

In terms of the imagery being more dynamic, could you expand on this? Are you referring to shape? colour? positioning? 

We are shooting a video between 3:30 and 20:00 tomorrow. Some members of the group will be able to meet you but it would be great to also get this information emailed through if possible?

Thanks,

Kathryn, Courtney, Emma & Georgina'

Daniel:

'I’ll be coming over to your campus so just outside the graphics room will be fine.

Think as it stands, the graduated colour feels nice but doesn’t blow me away visually.
Theres a danger for the campaign to feel like just a photoshop effect, rather an exciting campaign.

If you are unwilling to try and achieve the effect in a different way, is there a more interesting way to combine the abstract colours.
Could the colour mist weave in and out of the type?

I just think there needs to be another layout consideration to make the work more intriguing and eye-catching.

Also what did you think to the name change?

Thanks,
Dan.'

We did understand what Daniel was saying about it just looking like a photoshop effect, but we were struggling to think how we could improve this. We decided that focusing more on the typography to produce a more engaging design could be the way forward.

Daniel then did send through some further imagery as I think he could sense we weren't quite understanding what it was he wanted us to do with the design.

He seemed to want us to create more of a cohesion with the background and the type, so that they work together. We all decided that we would work further with the type to merge it into the background in an interesting way, before we meet up with Daniel.

As a group we have found it difficult to communicate with Daniel over email as we couldn't quite understand what he was trying to tell us, hopefully when we meet in person it will provide further clarity.