I have decided to create a questionnaire to gather some primary research and to help focus my project, finding out what is the most important aspects to consider. All of the respondents were aged between 18 - 25.
Information from responses:
What this information tells me is that people only mainly use suncream when the sun is out in hot weather. There are also a number of people which use a daily moisturiser which has SPF in it. The main factors which effect whether people buy suncream are price and a familiar brand with packaging being the 3rd highest. This suggests to me that if the packaging is strong and there is an understanding of the protective information it could be chosen over a familiar brand. Mostly people understand the basics of suncream and how long it is effective for, but it also shows that there needs to be clarity on terminology so there is a greater understanding.
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