Following Daniels emails me and Emma started to work further on the type to see how we could make the design more engaging.
My Designs:
Posters
Banners
I decided to start again with the backgrounds and this time try and make them as bright and colourful as possible. Then based on the image of the type which is hidden, I tried to make it look like the colours were smoking round the letters. This way the background and the type worked together to produce a more visually appealing design.
Emma's Design:
Emma started working with an abstract shape which the letters would be cut out from, to add an extra element to the design.
Daniels Feedback:
Overall Daniel seemed a lot more positive with our concept than we had thought and he agreed that some of the ideas he suggested would probably be unrealistic within the time constraints. He liked the direction of both designs and wanted us to work on them further, he wanted us to find a middle ground between the harsh white overlay and the colour overlay to produce a strong cohesive design. He also noted that if we were struggling with a strap-line it would be best to leave it out as this could always be developed by them later on. Daniel also repeated this notion of how we had got to the abstract image and why, he suggested maybe showing the original image and then it gradually turning into the blurred abstract image. This is something we need to consider as we understood it would bring a greater level of understanding as to what our concept is about.
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