Hasbro Brief
The aim of this brief is to find an existing game idea and reinvent it to make games more relevant to a modern 16 - 24 market. I've highlighted the most important and relevant information that we will need to answer the brief.
Graphic Designers Level 6
- Emma Harwood
- Courtney Flannagan
- Kathryn Brown
Considerations
- 2 minutes to learn, 30 minutes to play
- Fun, fast, party game
- Innovation, fresh ideas
- Distinct end product or unexpected twist
- Keep it simple
- Not so controversial
- Packaging
- Advertising
- Explore digital extentions
- Copywriting
- Branding
- Launch concept
Deliverables
- Video presentation showcasing idea (gameplay and visuals) - Ad for the game
- How-to-play video
- Playable prototype
- Document research and development
- Clear classic game choice - reinvented - why
31st Jan - First Meeting
Today we have gone over the brief to make sure that everybody understands what we have to do. We have decided to go away and do some initial research, meet back up tomorrow and discuss through what we have found. Initial chats talked about the game Balderdash as this was a game the both me and Kathryn liked, and the possibility of taking that idea.
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