Monday, November 14, 2016

OUGD504 Studio Brief 02 - Design for Screen

The Brief: Create an immersive and engaging screen based user experience for a media of your choice, this could include; website, app, streaming service, title sequence, ident's, onscreen graphic overlays, etc.

Before undertaking this brief you should identify the following;

- The client

- The problem

The target audience

- The overarching aim of the project (what are you trying to achieve)

The role of the communications: Deliver a world class digital experience that engages the audience, how can you maximise the potential of digital devices?

Considerations: Must be global — Digital formats are viewed on a global scale, this must inform your approach and design decisions.

Use mixed media — A combination of image, audio and video should be used to communicate your message

Background Considerations:

- The processes and procedures involved in designing for screen.

- The relationship between designer and developer.

- The role and skill set of the developer (and where you would find a developer to work with)


- Research - what already exists in the design field, how innovative can you be

Mandatory Requirements:

- To show a good understanding of design for screen through documented and ongoing design and development.

- Your content should demonstrate an understanding of design for screen, which includes but is not restricted to layouts, usability, and designing for your audience.

- Your finished product should show an understanding of the role of a graphic designer in screen-based delivery, as well as demonstrating industry standard requirements.

- Correct labelling of your work on your blog is essential.  Failure to organise your work clearly will affect the assessment of your work.

Deliverables:

  • Blog
  • Detailed wireframes/prototypes and mockups
  • Where possible working/animated/navigable prototypes
  • Design boards and blog posts, which articulate a thorough and informed approach to the brief. These must include; clearly written/interpreted brief, research, idea generation, development, and production.

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