Before undertaking this brief you should identify the following;
- The client
- The problem
- The target audience
- The overarching aim of the project (what are you trying to achieve)
The role of the communications: Deliver a world class digital experience that engages the audience, how can you maximise the potential of digital devices?
Considerations: Must be global — Digital formats are viewed on a global scale, this must inform your approach and design decisions.
Use mixed media — A combination of image, audio and video should be used to communicate your message
Background Considerations:
- The processes and procedures involved in designing for screen.
- The relationship between designer and developer.
- The role and skill set of the developer (and where you would find a developer to work with)
- Research - what already exists in the design field, how innovative can you be
Mandatory Requirements:
- To show a good understanding of design for screen through documented and ongoing design and development.
- Your content should demonstrate an understanding of design for screen, which includes but is not restricted to layouts, usability, and designing for your audience.
- Your finished product should show an understanding of the role of a graphic designer in screen-based delivery, as well as demonstrating industry standard requirements.
- Correct labelling of your work on your blog is essential. Failure to organise your work clearly will affect the assessment of your work.
Deliverables:
- Blog
- Detailed wireframes/prototypes and mockups
- Where possible working/animated/navigable prototypes
- Design boards and blog posts, which articulate a thorough and informed approach to the brief. These must include; clearly written/interpreted brief, research, idea generation, development, and production.
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