Developing Ideas:
Mystery:
Tray:
I began to start testing out making a pattern with the question marks, this is where the typeface would make a big difference on the style.
KBSticktolt:
The stroke width on this is too thick and the cartoon style might possibly look too gimmicky.
Berthold Akzidenz Grotesk Bold:
Moving the positioning of the question marks slightly has produced a more pleasing pattern. The consistent stroke width helps to provide order within the pattern.
Headline One HPLS:
The font that they use for product titles could work well as it would fit cohesively with the rest of the brand. I want to try and play around more with this typeface to see how it could work appropriately.
As it looked a bit cramped I decided to space them out a bit more and turn them into outlines so that it wasn't as bold and striking.
This worked a lot better, I think that it would work really well as a background pattern. I think that this will work well at the bottom of the tray.
I made the inside of the tray the pink colour that they use in their logo, then I made the question marks white.
I wanted to add some text to this background which would only be revealed when the chocolate bars are taken out of the tray. It helps to add a more personal feel.
I will need to test this out to see whether the sides cover the text up, if this happens I will need to adjust the font size to make sure it fits without cutting the text off.
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