Endangered Emoji by WWF
- Supporters signed up to pay a small donation every time they tweeted one of the 17 endangered animal emojis.
- Light hearted
- Engage with a younger audience
- At the end of the month the individuals total would be calculated and then could be donated voluntarily.
Flaw in the Law by NSPCC
(https://vimeo.com/119652924) - Video link
- Prompted UK law to be changed, to make it a criminal offence for an adult to send a sexual message to a child.
- A petition shared on social media
- Created conversation
- Highlighted some of the UK's bizarre and ridiculous laws, which made the lack of law protecting children seem even more outrageous.
- Soft style makes it more watchable.
National Trust Challenge
- Asked their followers to upload photos of National Trust protected buildings, landscapes and coastlines, choosing a winning photo every week.
- Instagram following is now over 50,000, proving that the #NTChallenge was a fantastic way to both celebrate their existing community while also attracting new National Trust supporters.
- Simple, easy
WWF - Tiger VR Experience
- The public step into the boots of a ranger and come face to face with a tiger
- Through its virtual reality fundraising and awareness campaign, which took place in shopping centres in London.
- All ages
- High interaction
- More personal experience
Looking into different successful digital campaigns makes it clear that it is all about the high interaction and user experience. I have also noticed that a light hearted nature, where it doesn't try to shock or guilt the viewer works best. This is something we need to take into consideration when coming up with our own ideas.
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