Feedback:
Today we received feedback on our narrative and overall art direction for our animation. This feedback was extremely positive regarding the general design for the scene and the mink. The illustrative style is friendly and approachable and will appeal to a younger audience which people agreed is better to target, as adult perceptions are harder to change. Someone also suggested making the mink into a character by giving it a name, that way people will make a more personal connection which creates more empathy for the cause.
We also asked how we could improve on the share-ability through social media and it was suggested to make gifs from the animation which help to get the more hard hitting facts out there. Moving beyond an animation there was also talk about printing the mink scene onto a t-shirt or tote bag, this way it would help to communicate more to the fashion market, hopefully getting the message across.
Regarding Scene C it was suggested that we needed to somehow illustrate more clearly that it takes 60 minks to make one fur coat rather than just saying it. Such as placing more minks in the scene to better communicate and have more of an impact with the viewer.
Overall this feedback was useful for us to know that we are heading in the right direction and to make sure that we were getting the design right as it could be quite a sensitive topic.
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