While Ed began to start animating the video and Kieran continued the final parts of the illustration, I looked at how we could further develop our campaign in other areas.
Merchandise:
The illustrative style of the video allows the concept to be developed further through products like t-shirts, tote bags and pencil cases. This will help to bring mass awareness to the campaign, applying it through fashion items which targets a big area of the fur trade. Photos taken of people wearing the items can be shared through social media. Money made from the items can be used to support and help develop area of the charity to spread the word.
Thinking further, based on our research from a WWF campaign, an emoji has been created to help solidify an online campaign. Users can download the emoji for a small fee with the proceeds again going back into the charity. Further development like this helps to tackle a wider audience of different age ranges. I based the style of the emoji on Kieran's illustration to help keep cohesion with the design.
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