Justification:
I believe that I have produced an appropriate outcome to the brief that reflects the brands fun personality. The dynamic abstract pattern draws attention, as the question marks allude to the mystery of what could be inside. This creates intrigue and excitement, which is further exemplified by the large scale typography, asking 'Whats in your box?'. The typeface is already used within current packaging so will provide cohesion with the rest of their products. The vibrant colourful design hints at the playful nature of the brand and the combination of flavours that can be created. Their catchphrase appears on the sides of the sleeve as a more engaging reminder of the humorous side of the brand. While the hand drawn pattern helps to reflect the handmade nature of the chocolates and the care that goes into their products. Overall it is suited to young professionals as the design is lively but sophisticated.
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