As the deadline was approaching fast I suggested that we book out the recording studio the same day we received the feedback from Simon and find a suitable voice over.
We decided that we wanted a female voice that is soft spoken as this creates a connection with the audience and evokes empathy. It also will help to put the audience at ease while talking about a serious subject, so they are more receptive to the message being portrayed.
The Real Price of Mink from Georgina Smith on Vimeo.
Password: The Real Price of Mink
- Kieran's paper cut style provides strong visuals that avoid stereotypical, shock campaigns that use graphic imagery.
- The style will appeal to a younger audience, teaching at a young age could help to prevent further development of the fur trade.
- The short length of the video is appropriate due to attention spans being shorter on screens.
- The language used is concise and clear which adds impact to communicate the necessary information.
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