OUGD603 Brief 02: Initial Ideas

Initial Ideas:
To begin thinking about ideas quickly, I created a mind-map to help me.

I began by thinking about geometric shapes and how they reflect beauty form and function.

I then thought about how I could cut up letterforms and collage them into shapes.

I then began thinking more about the golden ratio and how that represents pleasing and natural forms, and I thought that it would represent beauty, form and function perfectly. I still liked this geometric pattern so I experimented with how I could create this using the golden ratio.