OUGD504 Studio Brief 01 - Type in Context

Brief:

Based on your primary research exploring type in a specific geographic context, you will produce a publication entitled "Type in context: <name of place>". Through the summer task you will have collected numerous images and written copy about uses of typography in your local area. This content will then be used in your publication.

Your publication will feature images and text related to typography and will be printed and bound to high standard. Your publication will be positioned as an "art & photography" book therefore considerations should be made to target audience when designing your publication. The size, format and number of pages are entirely your choice.


Editorial design and binding is something that you already have some experience of therefore this assignment will give you the opportunity to build on what you have already learned about this area.

Background / Considerations:

This is a 6 week assignment therefore you will be expected to produce a very well developed, polished piece of graphic design. Make use of your time carefully in order to ensure that your publication is the best it can be.

Content considerations:

• Research - art & photography books, grid systems, audience
• Experiments, developments, evaluate
• Type and layout
• Photo quality / editing
• Preparing your document to print

Production considerations:

• stock
• print method
• binding method
• mock ups / experiments (evaluate)
• finishes
• commercial considerations vs. access to resources
• Preparing documents to be sent to print - any considerations in regards to print methods (digital or offset)
• Understanding colour/ink and related standards and systems (CMYK, Pantone, etc.)
• identifying spot colour, spot varnish, die cut, emboss, and other finishes in digital art work ready for print
• what printers will be expecting - marks, bleeds, etc.

Mandatory Requirements:

The focus of this module is design production therefore you must consider very carefully by what means you produce your publication. Any considerations and discussions about production methods and processes should be documented in your blog.

Your work must demonstrate an in-depth understanding of all the facets of publication design and production. This will be communicated through your blog, design boards and finished publication.

Deliverables:

1. Finished publication

2. Studio practice blog

3. Design boards

4. Any mockups / experiments

5. Evaluation (500 words)