OUGD504 Design Production Module Overview

Module Aims:

- To develop a practical and conceptual understanding of the design processes involved in the production of work for print and screen based distribution.

- To develop higher-level skills in the visual investigation, communication and resolution of ideas in response to identified design problems.

- To introduce and develop a higher level technical understanding and application of design principles/skills including type and layout for print and screen based media

- To explore and apply individual approaches to the use of primary and secondary research methods in the development of an informed understanding of the content, audience an context of design practices


- To develop and apply higher level skills in recording, presenting and evaluating work through the selection of appropriate media and methods of communication.

Brief:

Produce a body of work that demonstrates your knowledge, skills and understanding of the practical, professional and conceptual facets of designing for print, web and screen-based media through the completion of a number of set briefs.

1. DESIGN FOR PRINT

2. DESIGNING FOR SCREEN

The work that you produce will need to demonstrate an understanding of the following:

• Practical and theoretical concepts, skills, technologies and practices concerning print and web based design
• Approaches to colour management in the production of print solutions (I colour, 2 colour and CMYK).
• The use of appropriate software, technologies and processes used in print production.
• Design practices appropriate to the use of print technologies and processes.
• Methods of developing, defining and investigating self-directed concepts in response to set problems.
• Primary and secondary methods of research and their use in gathering appropriate source material.
• Methods of critical analysis evaluation and reflection when organising and communicating your response to source material.

Evidence for Submission:

1. DESIGN PRACTICE BLOG - demonstrating a range of approaches to the sourcing, collecting and responding to a breadth of primary and secondary forms of information and material. Your Design Practice Blog should provide thorough, consistent and organised documentation of your practical, conceptual and material design development. You will also use this space to identify and reflect on any reading, relevant lectures, gallery visits and discussions that you have undertaken in relation to this module.

2. DESIGN BOARDS - Each assignment must be accompanied by at least 5 design boards that explain each stage of your design process.

3. FINISHED OUTCOMES - Your final outcomes as well as any mockups and experiments should be included with your submission. As this is a module that focusses on production, an over-reliance on digital mockups should be avoided.

4. WRITTEN SUMMATIVE EVALUATION (750 words) - demonstrating your ability to communicate reflective observations on your own work and design practice in relation to appropriate contextual references and technical practices.