Produces books for the mass-market, reprints that are cheaply published and therefore more affordable. They are paper back books that have got to be attractive and stand out on the shelf.
Size, dimension and format:
- A format the original (181x111mm)
- B format (198x129mm)
- Occasionally A5
Grid Systems:
- Renowned for order and grid systems within their designs (Horizontal).
- The Marber grid (1962) was consistent and had no visible identification of the grid.
Other design considerations:
- The price was never printed on the book itself (dust jacket).
- In 1938 the use of illustration through wood engraving and the vertical grid.
- 1948 reform of the horizontal grid (Jan Tsichold).
- Variations in logo.
- A colour swatch was developed.
- Abram Games cover experiment 1957-8, full colour and illustrations given own place.
Brief:
Design a front, back and spine for one of the three paperback books:
- To Kill a Mockingbird - Harper Lee
- In Cold Blood - Truman Capote
- The Secret Diary of Adrian Mole Aged 13 3/4 - Sue Townsend
Once the judges have selected the shortlist, the Art Directors will give the shortlisted entrants feedback and further art direction on their submissions. Shortlisted entrants will then be invited to resubmit their work, taking on board all the comments, before the final round of judging.
The Penguin Random House Student Design Award is open to anyone studying on a Further Education or Higher Education course (part time or full time) in any subject and at any level.
There aim is to nurture and encourage anyone who is interested in following a career in design, which includes but is not exclusive to students on design courses.
Entrants must be aged 18 or over by July 2017. The competition is open to amateur designers not currently or previously employed in the graphic design field.
Enter a maximum of one design in each of the categories.
All entries must be submitted digitally via a link which will be available on this site from Wednesday 18 January 2017.
The closing date for entries is 12:00 (GMT) on Tuesday 7 March 2017.
Shortlisted entrants will be announced on this website by Thursday 27 April 2017.
The shortlisted entrants will be contacted by Thursday 27 April 2017 with feedback and further art direction on their covers, and the closing date for resubmission of their work is Friday 12 May 2017.
All entries must be supplied digitally via the link which will be available on the site from Wednesday, 18 January 2017. Entries submitted in any other way, including by email or hard copy, will not be accepted.
Entries must be supplied as a high-resolution PDF, 300 dpi, CMYK.
https://www.penguinrandomhouse.co.uk/about-us/design-award/
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