Friday, February 16, 2018

OUGD603 Brief 06: Finalising Concept

Finalising Concept Ideas:

We met up as a group to talk through the new concept ideas that me and Emma had explored as well as going through any further research we had found. We looked through previous end of year show from other universities and colleges to see what worked well and what didn't, as well as seeing what we could do differently.



Mind map of EOYS'S:



Kathryn's idea mind map:



We decided that the idea to take forward would be working along the lines of movement and progression - looking at the words associated with that and how it could be visualised.

Visuals:



Name Exploration:

Diffuse
- spread over a wide area or between a large number of people.

Diffuse thought
- Diffuse thinking happens when you let your mind wander freely, making connections at random. While your conscious mind is relaxed, your brain is able to form a creative solution to a problem or finally link ideas that had been eluding you.

Disperse
- distribute or spread over a wide area.

Circulate
- move continuously or freely through a closed system or area.

Fluid
- a substance that has no fixed shape and yields easily to external pressure; a gas or (especially) a liquid.
not settled or stable; likely or able to change.

Flow
the action or fact of moving along in a steady, continuous stream.

Finalised Concept:

Diffuse, spread over a wide area or between a large number of people. This allows the mind to wander freely and make connections. This represents how creativity is spread throughout the university and the individuals that are apart it.

As part of the the presentation we need to do some potential mock-ups for posters, postcard and e-invite. Visuals were created using images we had found - none of the artwork is our own.

Postcard:




Posters:





E-invite:



The concept hopes to make use of bright colour combinations to provide a strong, striking visual.

We have begun to put together our concept boards for the submission and we will further finalise this on Monday.

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