The development of our designs had come on so much from what it was previously. We kept a square format which was mentioned in our feedback, to keep consistency, as well as adding a square frame to bring order to the design. I much prefer these logos to the previous ones and I think they typeface works better, it looks sleek but it also stands out providing a strong contrast to the background image.
Final Design:
We chose to use the uppercase design as we felt it provided more impact and we easier to read. We really want to keep our designs consistent so this design will be transferred to the wayfinding, invites and signage.
Window Vinyls:
Because the background was changed the window displays needed to change accordingly, but it seemed to work better, producing more a more vivid colour display.
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