OUGD406 Studio Brief 03 - Collaborative Practice - Exhibition Branding

The Brief:
Working as part of a creative team we need put together a pitch for the concept, branding, identity and promotional collateral for the License to Print Money exhibition at the Bank House.
We need to create an engaging, identity and promotional campaign for the License to Print Money Exhibition. What is unique about this exhibition? How can the content, location, exhibitors potentially inform our design treatment. Who is the target audience? What do they need to know? How will we engage with them?

Considerations:
- Location
- Times
- Content
- Exhibitors
- Social media, links, hashtags etc
- Contact Details
- Format
- Signage, way-marking

- Opening night Invites

Restrictions:
- Costings: be aware of reproduction costs to ensure we don't propose something unfeasible.
- Production: collateral must be reproducible using the college resources.

The Building:
Bank house, 27 King St, Leeds, West Yorkshire LS1 2HL
60's Brutalist architecture, this building was formerly the regional headquarters of the Bank of England.

Sponser:
First Direct

First Direct is a telephone and internet-based retail bank in the United Kingdom, a division of HSBC Bank plc. First Direct has headquarters in Leeds, West Yorkshire, England, and has 1.25 million customers.