OUGD404 Study Task 01 - Colour Theory

Today we had a brief introduction to colour theory which I found helped me remember and add to what I already know. For our task we got together in groups and selected 4 different genres of books from a list. We then using the Pantone colour guide located one dominant colour for each genre that would act as the background or title colour:

• one that is an expected choice of the genre
• one that is unexpected

FAIRYTALE:

Unexpected: We believe this could be an appropriate colour because fairytales originally can be quite scary and thrilling. The deep green helps reflect the heritage and makes it seem like a forest, it swallows you in.

Expected: We chose this pink because we feel that pastel colours are very modern and fairytales are now more soft and more femininely associated.

HORROR:

Unexpected: We thought that this yellow was striking and quite harsh on the eyes and when applied with a contrasting colour it could become quite bold. This would reflect a horror that is very in your face, shocking.

Expected: Naturally horrors use very dark colours and black seems to suck all the life out leaving a very eerie effect. 

MYSTERY:

Unexpected: Within this grey are lot's of hints of different colours which add to the mysterious effect it makes you want to look deeper and ask questions. It's ambiguous and chilling.

Pantone 441 U

Expected: Dark, mysterious depth that pulls you in. Subdued and deceptive.

THRILLER:

Unexpected: Bold and striking, immediately grabs attention. Also very compelling.

Expected: Evokes interest and has a fascinating allure about it.

I found it hard during this task to actually explain why we had chosen a certain colour.