As this is a fictitious brand I need to give each tin a different roast/blend so that they work well as a set of 3. As my concept is based around coffee's Ethiopian heritage I want coffee roasts from that region.
Ethiopian Natural Sidamo:
- Notes of: Creamy, Blueberry, Earthy
- Mild Body
- Light Roast
Ethiopian Yirgacheffe:
- Note of: Sweet Tangerine, Lemon Tea, Lime
- Mild Body
- Medium Roast
Dark Ethiopian Yirgacheffe:
- Notes of: Lemon, Honey, Bold
- Xtra Bold Body
- Dark Roast
I wanted to have a light, medium and dark roast so that they would work well as a set of three and consumers are able to try the different roasts. I can now easily apply this information within the design.
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