'Hi Courtney, Kathryn, Emma and Georgina,
This is heading in the right direction but lets get it bright again.
I feel you’ve lost the bold colours and the simplicity of your first presentation. The type experiments are nice and the motion stuff shows how it could work, but lets park that for the minute and nail the static before moving onto this.
First of all colour - the images that you have chosen to blur contain many colours and when blurred create a backdrop that’s too muted.
The orange one works well, I’d go more in the direction of photographing brightly coloured objects/work with one/two colours maximum.
If you got a series of four images (all from different courses on the uni) showing bright colours and abstracted these then you would end up with something stronger.
The strapline isn’t working for me. It’s too long and wordy and repeats the name. Also avoid fresh. Every university uses it.
Try and be concise as possible. I’ll have a think myself.
The supporting type seems to be all over the place, it’s best to bunch it all together like in the middle bottom version.
Let the title do the work, like the type on the left hand versions, but think it could go bigger and also have more character.
I’ve created a presentation template for you to fill in over the next few days to keep you on track and to make you make some important decisions about the project.
Page 1 is about your idea -
Try to sum up your approach in a couple of sentences. It’s a useful way to check your work against the main goal of the idea.
Starting with - Our concept Radiate…
Page 2 is about the strapline -
Once the above is written the It needs to be encapsulated into one digestible sentence that introduces the end of year show.
This page should have at least 10 different ways to write this.. For example - Radiate - On display , Leeds Arts University end of year show…
Page 3 is about photography & image -
The visual element of your poster needs work. I want to see objects photographed and the blurred version next to them.
Try and get as many as you can. Remember 1-2 bright colour will work best.
Page 4 is about type -
Lay just the headline over some of the best images from the previous page. Try a few typefaces but keep the playful nature of the positioning, that works well. I think that the visual will be strong enough to move the type to fit the image.
Page 5 is about bringing it all together -
Add in the strapline and other information neatly in a corner. Try looking at both landscape and portrait formats as this will need to work across many different sizes and shapes.
Ive attached a visual of what i mean to help you with direction.
Any questions give me a shout.
Thanks,
Dan.'
Talking through Dan's feedback as a group we knew that our main focus would be to retake some pictures that worked with a maximum of two colours. This would mean we have to be more careful and selective with what we choose but hopefully we can bring some vibrancy back to the images. We also need to work on the typeface we are going to use as that is pretty much integral to the design. We are all going to look for an appropriate typeface and try to do some experiments. Lastly, we need to work on summarising the theme of our end of year show - something that isn't too long and isn't cliche.
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