Copy Text
After speaking to Daniel he suggested that we work on the copy text to help tie down what our concept is about, making it as clear and understandable as possible.
Words used within the brief:
- Nurturing
- Individuality
- Interactive
- Collaborative
- Multi - disciplinary
- Aspirational
- Innovative
- Ambitious
- Beautiful
- Progressive
- Risk - taking
- Experimental
- Responsive
Research:
Leeds Beckett University
'DO...is a verb.
Our students make things happen. They are doers. People that act as well as talk, discuss, debate, collaborate, wonder and think. At Leeds Beckett University, we are justly proud of their achievements:
they CAN-DO.'
Examples:
- Leeds Arts University radiating fresh young talent into the world.
- Leeds Arts University emanating creativity and fresh young talent into the world.
- Radiate, showcasing the emerging talent from Leeds Arts University.
- Radiate, emanating creativity and fresh young talent from Leeds Arts University.
I still think that the copy text needs further development as I am not sure of the word 'fresh' as it sounds a bit too cliche. However, this can be worked upon as we develop the concept further.
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