Initial Sketches:
I started doing some initial sketches based on the Ethiopian legend of Kaldi.
I tried by doing quite a rough sketch of a goats face which could potentially act as a strong emblem for the brand.
Goats have unusual eyes, their pupils are square, this is something I could potentially make into a repeat pattern.
From the feedback I received it was suggested to look at a topology map - I have roughly sketched out Ethiopia the circle representing the high points of the land.
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