We went down to Sheffield to meet Daniel from Peter & Paul who had prepared a presentation to give us feedback on our concept. Daniel was really helpful and answered any questions that we might have.
Presentation:
Notes:
- 20 min presentation - professional but not too formal
- Abstract colour - reason for the colour - reference to courses/uni - blur
- Type - exciting type - playful but legible
- Title - copy needs to be engaging - IMPORTANT
- Moving image - enhancement of idea - print and online
- Connect to artwork - abstract close ups
- Type placement
- Social media - profile
Overall the trip to Sheffield was good to hear first hand from Daniel the direction that we needed to go in, it provided clarity on our concept. It was quite overwhelming to hear how quickly work needs to be turned around but because there are 4 of us the workload can easily be shared between us. It is also really good experience to work on a client led brief and to stick to a strict deadline. We can also contact Daniel via email or phone at any point to ask for feedback and any help that we may need.
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