D&AD required one video acting as an advert for the game and another video on how to play the game. We booked out a photography studio so that we could film some gameplay in action. Courtney edited both videos as she has the most experience working in after effects.
We also had to put 2 submission boards together about the research and development of the game.
Feedback for video:
- Relates to packaging
- Works well as it explains association
- End with the A’s rather than drop them
- Music is ‘perky’ functional and keeps the pacing quick which relates to the game
- Larger text and highlighting text works really well
- All the different colours work better pop out on the shelf
- Finish on pattern
- Change packaging to colours on final frame of video - vibrant colours
Feedback for R&D boards:
- Associate looks like title of the board not the game
- Have a heading to show that these are the original games
- Instead of decision could be a question that we are responding to
- Key paragraph of snap - what we have taken from it concise points - what elements have we taken forward?
- Have same tone of voice as the video - the simplicity could be transferred over - could be designed - edit it down less wordy - element of fun
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