OUGD603 Brief 08: Project Disrupt

Project Disrupt:

Background:

Robot Food a packaging design studio in Leeds created 'Project Disrupt'. The idea was to take three categories in need of a shake up and with 5 days to create 3 brands to get excited about.

Categories:
- Detergent
- Cheese
- Air Freshener 

This has inspired me to do my own 'Project Disrupt', I want to disrupt the norm for a certain category that are lacking in design variation and produce something bold and stand out.

The Brief:

Create a sun cream brand that is more relevant and stand-out for today's consumers.

The Problem:

- Sun cream is integral to protecting the skin against the suns harmful rays. 
- People avoid wearing it because they want to get a tan or they just forget. 
- People wrongly think in the UK the sun is too weak to do any harm.

Objectives/Aims:

- Bold
- Engaging
- Memorable
- Striking
- Clean design
- Important information included

Target Audience:

18 - 25 years old

Requirements:

- Logo

Deliverables:

- Packaging design