OUGD603 Brief 06: Deciding on the Final Design

Deciding on the Final Design:

Based on Daniels Feedback we knew that the type was heading in the right direction but we needed to make a decision whether we were going to have the white overlay or the blending of the text. I decided to go around the room showing about 10 of my peers both mine and Emmas design to help decide on the direction.

Feedback:
Overall people preferred Emma's design as they felt that it was more legible than the hidden text. The white overlay made the text stand out and made the overall design appear more dynamic and interesting. However, it was felt that the white overlay was too stark a contrast and that the edge should be softened so that it blends into the background more. They also liked how on my design the letters were hidden partially into the background. It was therefore suggested to combine both methods so that background image and text flowed and worked together seamlessly. 

Based on this feedback me and Emma set about to change the designs combining both elements.