OUGD603 Brief 08: Suncream packaging design (Research)

Suncream packaging design (Research):

Solait by Superdrug:

- Simple design
- Sun reference
- Bold orange
- Large SPF number
- Clear information

Piz Buin:

- Large logotype
- All type based
- Clear information
- Minimal colours - brown, orange, white

Nivea:

- Sun in design
- Blue/orange
- Central alignment
- Clear information

Hawaiian Tropic:

- Brown, orange, cream
- Holiday reference - logotype and flowers
- Smaller information
- Girl orientated

Malibu:

- White, orange, brown
- Sun reference
- Stylised logotype
- Large SPF number
- Clear ordered information

Ultrasun:

- Clean
- Bold logotype
- Sun reference
- Large SPF number
- White, orange, blue, red

Rieman P20:

- Red, orange, yellow
- Large, bold logo
- Clear, ordered information
- Simple, striking design relying on colour

Bondi Sands:

- Bright coloured bottle
- Blue, orange, white
- Large SPF number
- Sun reference in logotype

Soltan:

- Yellow, blue, white
- Large SPF
- Clear information


Looking at current packaging for suncreams they all tend to stick with the same colour palette, this could be something that I try to mix up and make different. Information is always presented in a clear ordered way, this is important and something I need to remember when doing my design. I think having a large SPF number is also important as that is one of the things people tend to look for straight away. Illustration isn't used that often on suncream packaging or used in a simplified form.