Design for screen is the same process as print. I need to focus on evoking an emotional response rather than just for aesthetics.
RESEARCH
- Page Impressions - a request to load a single page of an internet site.
- Unique Users - the number of individual users to a site over a defined period, often a month.
- User Flows - a diagram showing a user's journey, used to show most likely user experience.
- Personas - fictitious characters that are created to represent the different user types within a targeted demographic that might use a sight or product.
- Use Cases - a description of a system's behaviour as it responds to a request that originates from outside of that system.
- One-on-one - person to person interviews
- Focus groups
- SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats.
- Questionnaires
- Market Segmentation - groups of people/organisations sharing one or more characteristics that cause them to have similar product needs. E.g. location, age, gender, or socioeconomic.
WHO - specific target audience
Individuals:
- What is the age range?
- Will your interface appeal more to men or woman?
- Is the interface specific to a country?
- Are the TA based in urban or rural areas?
- What is the average income of your TA?
- What is their occupation?
- How often do they use interfaces?
- What devices do they use?
Companies:
- What is the size of the company?
- What is the position of the people within?
- Will users be using the site for themselves?
- How large is the budget?
Invent fictional personas.
WHY - why are / would users visit your interface
Motivations:
- Are users looking for general info or specific to achieve a goal.
- If there is a specific goal are they personal or professional?
- Is time on an interface seen as essential or a luxury
Goals:
- Do they want general info/research or are they after something specific
- Are they already familiar with the service or product or do they need to be introduced to it?
- Are they looking for time sensitive information, such as news or updates on a topic?
- Do they need specific information about a product or service to help them decide whether or not to buy/engage with it?
WHAT - what info do your users need and in what order to achieve their goals quickly and effectively.
- Will users be familiar with the subject or brand or do they need to be introduced to it?
- Will users be familiar with the product/service/info I am covering or do they need background info.
- What are the most important features of what you are offering
- What is special about what you offer that differentiates you from competitors
- How often will people engage with your interface
IDEA GENERATION
- Mark-making and sketchbooks
- Mood Boards
- Mind Maps
- Idea Sessions
SOLUTIONS
- Lo Fi - sketches, cheap and quick
- Test and Iterate
- Design Comps
PRODUCTION
Site Maps - a diagram of info that shows the links within the interface.
Wireframes - a simple sketch of key info that needs to go on each page of an interface - hierachy of info - structure for the design phase.
If I follow through this design process I should be able to produce a well informed interface design.
No comments:
Post a Comment