Saturday, November 5, 2016

OUGD504 Studio Brief 01 - Type

Type:
For my publication I ideally want to choose a traditional, classic typeface. I think this will be appropriate as it relates to the content being a traditional form of type. The old style of type will hopefully juxtapose against the handwritten to provide a nice contrast. Therefore I am drawn more towards serif style typefaces, this will be appropriate for large chunks of text as it will be easier to read. However I will also make sure that I do try to consider a sans-serif typeface to see how that works.

GARAMOND:




Garamond is an old, serif, traditional typeface and is used extensively in print as a book font. It is considered one of the most legible typefaces for print and a true classical serif font. The x-height (height of lower-case letters) is low, especially at larger sizes, making the capitals large relative to the lower case, while the top serifs on the ascenders of letters like 'd' have a downward slope and rise subtly above the cap height.

TIMES NEW ROMAN:

Times New Roman is a serif typeface which is used very commonly in book and general printing. It is a narrow as it was first used in newspapers. The design is slightly condensed, with short ascenders and descenders and a high x-height (tall lower-case letters), all effects that save space and increase clarity.

BASKERVILLE

Baskerville is a serif type classified as a transitional typeface, intended as a refinement of what are now called old-style typefaces of the period. Increased the contrast between thick and thin strokes, making the serifs sharper and more tapered, and a shifted axis of rounded letters to a more vertical position. The curved strokes are more circular in shape, and the characters became more regular. These changes created a greater consistency in size and form. Baskerville's typefaces remain very popular in book design.

COCHIN:

Cochin is a Transitional serif typeface. The font has a small x-height with long ascenders. It is very similar to Baskerville but letterforms don't seem to elongate as much. In numbers there seems to be greater differences in stroke width.

GILL SANS:

Gill Sans is a sans-serif typeface it takes inspiration from the calligrapher and lettering artist Edward Johnston. The proportions of Gill Sans stem from monumental Roman capitals in the upper case, and traditional "old-style" serif letters in the lower. Open strokes and a slightly higher contrast in strokes in comparison to other sans-serif typefaces.


The type that I feel is most appropriate for the publication is Cochin, due to it's traditional look being similar of Baskerville's, but it having a stronger stroke width and a less elongated look. It will be clearer and more legible than a sans-serif typeface, which would make reading easier. This will be useful as I will be creating a page of contributes which will be listing all of the information, therefore this needs to be as clear as possible. 

Size:
I am going to go with a type size of 9pt due to the small nature of the publication. This size will still be legible and wont distract away from the content. It will also work well when listing all of the information to be able to fit everything in.

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