OUGD503 YCN - The Grown Up Chocolate Company - Inspiring Packaging

Inspiring Packaging:

Laser cutting - This is something that I could consider incorporating onto the sleeve of the chocolate box, it will also provide a more interesting window to view the products. Colour contrast also seems important for this to work effectively.

Illustrations - A clean minimal design where the playful illustration is the main focus. This is a good way to get some fun into the design while the sophistication of the overall design with the clear layout, help it to remain for a more mature target audience.

Foiling - A technique consistently used within packaging design to indicate luxury and help give the design an extra element to stand out. I could consider using this method to show the speciality of these chocolate bars, being personally selected by you.

Typography - Strong bold typography used in the appropriate position helps to engage and grab attention. It needs to be carefully consider to make a good impact.

Pattern - Attractive patterns and strong use of colour can help make the product stand out and become individual.

Colour - Use of colour is really important to help highlight certain areas and create a visual appeal, that has a playful design. Using colour in places not necessarily where you would expect or easily see.

Looking at packaging for chocolate has helped me to identify strong aspects of design which help to make a product stand out. I want to consider some of these when coming up with my own ideas.