Checklist of what to do when responding to competition briefs (Penguin Books):
- Look at the judges - practices / styles / interests / professional backgrounds / previous competitions / social media / instagram / who & what they follow. (Although I personally do not think that you need to go into this much detail, I want to design something because I enjoy doing it not because I'm hell bent on winning.)
- Read the book / watch the movie / listen to the audio etc.
- Historical context - design movements
- Chronology of covers
- Read the T&C's
- Read submission details
- Target audience research
- Status / Regard
- Key points in the book
- Obvious / ambiguity
- The cover has a hidden meaning (only the informed know)
- Look into using different media
- Look at previous winners
- Important quotes
- Current trends in design
- Look into author intentions - themes, influences
- Book reviews
- Look at the rejected covers and why they might not have won
- Identification of a unique approach
- Genre / competitions
- Identify obvious responses
- Free associations
- Tone of voice
- Advertising collateral
- Analyse your own visual style
- Analyse the field of product
- Visual research - won awards - blogged about - covered in design process
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