Thursday, October 13, 2016

OUGD504 Studio Brief 01 - Handwriting

Handwriting:

Since the arrival of Modernism in the early half of the twentieth century it has joined design with technology. This has led to hand lettering being not very highly viewed and calligraphy only being slightly more acceptable. It is said to be seen as an amateurish craft rather than the sophisticated use of typography.

Calligraphy is an old, traditional craft, it is a fine art. Jan Tschichold even decided to study oriental calligraphy. Once common on signage, shops, window displays, it doesn't seem interact with the professional world of graphic design as it once did. Signs used to be beautiful and creative works of art and now arguably they are boring and ugly.

Handwriting is more alive than calligraphy, used widely in advertising. Handwriting could have the impression of signalling intimacy, however this could be replaced be amateurishness and sentimentality.

Illustrators seem to capitalise on modern graphic designers' unwillingness to use hand-rendered elements in their work.



Handwriting and emotions:
In the act of writing, we make many spontaneous movements. These movements are recorded on paper and reflect our ever-changing emotions.

This recorded movement - handwriting - is like an open window through which we can observe the whole vista of a personality.

Handwriting is directly connected with our thought process. It is also particularly responsive to emotions such as sadness or enthusiasm. During the process of writing, we transfer our feelings onto paper and the words that we have shaped reflect these emotions.

In fact, handwriting is so amazingly sensitive that it is something of an emotional barometer.

Excitement, fear, anxiety, irritability or anger can be seen quite clearly.

This evidence of emotion in handwriting is genuine. It cannot be falsified. It remains visible for all to see provided that we can understand the "code". That is why an understanding of handwriting can be so valuable.

Analysis:
Handwriting analysis, or graphology, is the science involved in producing a personality profile of the writer by examining the characteristics, traits and strokes of an individual's handwriting.

- High pressure means high emotional energy. The writer may be intense, sensual, or vigorous.

- Average pressure means a relatively calm but anchored person. They might have good perception or memory skills.

- Light pressure is a sign of introversion, or someone who prefers low-energy situations.

- A right slant shows up when the writer is eager to write, or writing quickly and energetically. If this happens often, the writer might be assertive and confident.

- A left slant could mean an unwillingness to write, or a desire to hide emotions. Some say these writers are less cooperative than people who slant to the right.

- A straight vertical slant might mean the writer keeps her emotions in check.

Note —This may not apply to left-handed people.

- Upward writing is said to show optimism and a happy mood.

- Downward writing may be a sign of discouragement or fatigue.

- Wavy writing that moves up and down could mean an unstable or uncertain person, or an unskilled writer.

- Large letters mean the person is outgoing and extroverted. 

- Small letters mean the person is reclusive, introverted, or thrifty.

ETC.

RESOURCE:

BOOK

- Graphic Design: A User's Manual - Adrian Shaughnessy

WEB

- http://graphicinsight.co.za/emotions.htm

- http://www.wikihow.com/Analyze-Handwriting-(Graphology)

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