Thursday, May 18, 2017
Wednesday, May 17, 2017
OUGD505 End of Module Evaluation
End of Module Evaluation:
Overall I have really engaged with this module, I have enjoyed the research process for each brief as I have become more involved and interested in the projects. Within studio brief 01 I decided to focus on Leeds Indie Food Festival because it is a celebration of food, supporting local businesses and it joined people together. I liked the sense of community that it promoted, so I wanted to produce a print to make people more aware of the event. Working again with screen-print was challenging, as it is something that I struggled with last year. However, it has encouraged me to keep practicing and have patience with it, as it's something I want to develop further within 3rd year. I am pleased with how the print turned out, however I wish that I had more copies of it. As I needed to print my design before Easter to insure that I would be able to complete other work, the whole process felt rushed and slightly stressful.
Within studio brief 02 I was able to research into a topic that I am really passionate about which is Racism. I really engaged with the brief as I wanted to do the topic justice and produce a successful design. Doing background research into styles and designers was also really interesting and aided me with the final designs. I am pleased with my final outcomes, they are high impact and visually engaging. I enjoyed mocking the designs up in context as I was able to further practice my photoshop skills. Producing a publication wasn't originally the direction that I was going to take, but I am glad that I did as it has helped me to organise and present information clearly.
I have also learnt a lot from the lectures within this module which has made me more interested in social, political and ethical design. I've enjoyed doing design work for a good cause as it has felt like it has more purpose and hopefully can make an impact. In 3rd year I will look at doing similar projects. One of the biggest mistakes I have learnt from during this module is to make sure I am working towards a brief, this is why I struggled at the start to come up with a good concept as I had no clear idea of what I was meant to be doing.
Overall I have really engaged with this module, I have enjoyed the research process for each brief as I have become more involved and interested in the projects. Within studio brief 01 I decided to focus on Leeds Indie Food Festival because it is a celebration of food, supporting local businesses and it joined people together. I liked the sense of community that it promoted, so I wanted to produce a print to make people more aware of the event. Working again with screen-print was challenging, as it is something that I struggled with last year. However, it has encouraged me to keep practicing and have patience with it, as it's something I want to develop further within 3rd year. I am pleased with how the print turned out, however I wish that I had more copies of it. As I needed to print my design before Easter to insure that I would be able to complete other work, the whole process felt rushed and slightly stressful.
Within studio brief 02 I was able to research into a topic that I am really passionate about which is Racism. I really engaged with the brief as I wanted to do the topic justice and produce a successful design. Doing background research into styles and designers was also really interesting and aided me with the final designs. I am pleased with my final outcomes, they are high impact and visually engaging. I enjoyed mocking the designs up in context as I was able to further practice my photoshop skills. Producing a publication wasn't originally the direction that I was going to take, but I am glad that I did as it has helped me to organise and present information clearly.
I have also learnt a lot from the lectures within this module which has made me more interested in social, political and ethical design. I've enjoyed doing design work for a good cause as it has felt like it has more purpose and hopefully can make an impact. In 3rd year I will look at doing similar projects. One of the biggest mistakes I have learnt from during this module is to make sure I am working towards a brief, this is why I struggled at the start to come up with a good concept as I had no clear idea of what I was meant to be doing.
OUGD505 Studio Brief 02 - Evaluation
Evaluation:
Overall I am really pleased with my final outcomes as I believe they address the brief appropriately by not only encouraging people to report racial hate crime, but informing people how they can intervene and stand up for someone appropriately. The layout for the designs are clear and concise so that the information is understood easily for wide range of audiences. The use of colour helps to provide recognition with the charity as well as providing high impact that grabs attention. I think it is clear from my research I have been influenced by minimalist design to communicate a strong clear message. The use of graphic icons helps to give authority but in a friendly and approachable way. They are also again, easily understood. I think that I have achieved my aims and objectives that I have set for the brief, producing an engaging campaign. In terms of production I did come across a couple of issues but going through this, I now know the correct way of doing things for the next time.
Overall I am really pleased with my final outcomes as I believe they address the brief appropriately by not only encouraging people to report racial hate crime, but informing people how they can intervene and stand up for someone appropriately. The layout for the designs are clear and concise so that the information is understood easily for wide range of audiences. The use of colour helps to provide recognition with the charity as well as providing high impact that grabs attention. I think it is clear from my research I have been influenced by minimalist design to communicate a strong clear message. The use of graphic icons helps to give authority but in a friendly and approachable way. They are also again, easily understood. I think that I have achieved my aims and objectives that I have set for the brief, producing an engaging campaign. In terms of production I did come across a couple of issues but going through this, I now know the correct way of doing things for the next time.
OUGD505 Studio Brief 02 - Production Methods
Production Methods:
As the client is a charity I want the costs to produce the campaign materials to be as low as possible, therefore I have evaluated the most appropriate production methods.
DIGITAL PRINTING
PROS
- Fast
- Less expensive if have quantity less than 1000
- Greater flexibility, allows for frequent changes to printed material if needed.
- The printer proof is your final piece - real mock ups.
CONS
- Cracking in the folds, ink isn't fully absorbed into the paper which means that cracks can appear in the colour along the edges when the piece is folded.
- More expensive in higher quantity print runs, more than 2500
Digital printing is appropriate for individual Stand Up To Racism groups to do as the quantity of material printed wouldn't exceed 2500. The quick nature also would be beneficial for demonstrations / protests, so that they can be ready immediately. If the client wants a larger quantity, traditional offset printing would be more appropriate to reduce costs.
SADDLE STICH
Is a method where the folded pages are stacked over each other in sequence and then stapled along the folded edge. The other three edges are trimmed to finish the book.
PROS
- Most economic binding method
- Lays flat when open
CONS
- Books are less durable
Due to this being the most economic method it will be the most appropriate especially as there are only a small number of pages.
As the client is a charity I want the costs to produce the campaign materials to be as low as possible, therefore I have evaluated the most appropriate production methods.
DIGITAL PRINTING
PROS
- Fast
- Less expensive if have quantity less than 1000
- Greater flexibility, allows for frequent changes to printed material if needed.
- The printer proof is your final piece - real mock ups.
CONS
- Cracking in the folds, ink isn't fully absorbed into the paper which means that cracks can appear in the colour along the edges when the piece is folded.
- More expensive in higher quantity print runs, more than 2500
Digital printing is appropriate for individual Stand Up To Racism groups to do as the quantity of material printed wouldn't exceed 2500. The quick nature also would be beneficial for demonstrations / protests, so that they can be ready immediately. If the client wants a larger quantity, traditional offset printing would be more appropriate to reduce costs.
SADDLE STICH
Is a method where the folded pages are stacked over each other in sequence and then stapled along the folded edge. The other three edges are trimmed to finish the book.
PROS
- Most economic binding method
- Lays flat when open
CONS
- Books are less durable
Due to this being the most economic method it will be the most appropriate especially as there are only a small number of pages.
OUGD505 Studio Brief 02 - Poster Distribution (Digital)
Poster Distribution (Digital):
The poster series could also work digitally, by turning them into a gif this could be placed as an advertisement on social media sites. The Stand Up To Racism group on Facebook could also share it so that it starts to get shared on a bigger scale. It could also be used on Instagram as a sponsored ad, when they click on the link it will take them to the digital publication. That way there is a strong link between both formats.
Gif:
The poster series could also work digitally, by turning them into a gif this could be placed as an advertisement on social media sites. The Stand Up To Racism group on Facebook could also share it so that it starts to get shared on a bigger scale. It could also be used on Instagram as a sponsored ad, when they click on the link it will take them to the digital publication. That way there is a strong link between both formats.
Gif:
OUGD505 Studio Brief 02 - Poster Distribution (Print)
Poster Distribution (Print):
For the posters I used the same printer and stock used for the publication, for ease and cost effectiveness. The thin glossy stock provides vivid colour which makes the posters stand out, being bright and engaging. These posters could be printed easily at various sizes.
The posters will be situated in public areas, on billboards, at bus stops, train stations and on public transport as these are common places where racial hate incidents occur.
Bus stop:
Tube Station:
Tube escalator:
Inside train/bus:
In each of these mock ups it is clear that the posters stand out, they are bright, bold and engaging. The strong icons and bright contrasting colours help it to stand out from its background.
There is also the opportunity to display the posters in newspapers and magazines, such as the metro which is a common newspaper on public transport.
For the posters I used the same printer and stock used for the publication, for ease and cost effectiveness. The thin glossy stock provides vivid colour which makes the posters stand out, being bright and engaging. These posters could be printed easily at various sizes.
The posters will be situated in public areas, on billboards, at bus stops, train stations and on public transport as these are common places where racial hate incidents occur.
Bus stop:
Tube Station:
Tube escalator:
Inside train/bus:
In each of these mock ups it is clear that the posters stand out, they are bright, bold and engaging. The strong icons and bright contrasting colours help it to stand out from its background.
There is also the opportunity to display the posters in newspapers and magazines, such as the metro which is a common newspaper on public transport.
OUGD505 Studio Brief 02 - Publication Final Print
Publication Final Print:
After reprinting I found that the colours appeared more vivid, the only drawback is that the black wasn't very dark. The stock used has a slight sheen on the surface giving the publication a glossy appearance. Although I would have liked a matt stock I think that it has turned out really well.
After reprinting I found that the colours appeared more vivid, the only drawback is that the black wasn't very dark. The stock used has a slight sheen on the surface giving the publication a glossy appearance. Although I would have liked a matt stock I think that it has turned out really well.
OUGD505 Studio Brief 02 - Range (Posters)
Range:
Now that I have finished the publication I need to think about the range of the campaign and what other collateral I could make in relation to the brief. Based on the design of the publication I think a poster campaign could be really successful, using the graphic images and snippets of information from the leaflet.
Initial Poster Designs:
I want to follow the same design as the publication to provide cohesion and recognition with the campaign. Im going to use the same typeface so that it stands out, in capitals the bold letterforms command attention and encourage action. Lowercase helps to set a friendly tone due to the rounded letterforms. As the graphic image is quite large the text needed to stand out from that, black fades too much into the background. White helps to provide a striking colour contrast and draw attention to the information. The information is concise and hopes to encourage people to help. I will need to play around with layout and scale to produce an engaging design.
I think the text might be too close to the edge of the page.
I think that this has produced a really engaging design. The text works better not so close to the edge of the page. The only drawback is that from a distance the white text might not be as legible on the yellow background.
The last poster design required more information than some of the others, I decreased the type size so that it would fit on appropriately.
I still need to tweak the design of these posters but overall I am happy with the direction they are heading in, they work together as a set.
Editing:
I moved the text away from the edge of the page to help give it more space. I also decreased the size of the logo so that it's not the main point of focus. However, the graphic illustration is quite large and doesn't give as much space around the text as the other poster designs, im going to play around with the scale a bit more.
Now that I have finished the publication I need to think about the range of the campaign and what other collateral I could make in relation to the brief. Based on the design of the publication I think a poster campaign could be really successful, using the graphic images and snippets of information from the leaflet.
Initial Poster Designs:
I want to follow the same design as the publication to provide cohesion and recognition with the campaign. Im going to use the same typeface so that it stands out, in capitals the bold letterforms command attention and encourage action. Lowercase helps to set a friendly tone due to the rounded letterforms. As the graphic image is quite large the text needed to stand out from that, black fades too much into the background. White helps to provide a striking colour contrast and draw attention to the information. The information is concise and hopes to encourage people to help. I will need to play around with layout and scale to produce an engaging design.
I think the text might be too close to the edge of the page.
I think that this has produced a really engaging design. The text works better not so close to the edge of the page. The only drawback is that from a distance the white text might not be as legible on the yellow background.
The last poster design required more information than some of the others, I decreased the type size so that it would fit on appropriately.
I still need to tweak the design of these posters but overall I am happy with the direction they are heading in, they work together as a set.
Editing:
I moved the text away from the edge of the page to help give it more space. I also decreased the size of the logo so that it's not the main point of focus. However, the graphic illustration is quite large and doesn't give as much space around the text as the other poster designs, im going to play around with the scale a bit more.
Having the illustration at a smaller scale gives the text more space to breath, giving the message greater impact.
I felt that the layout on this poster already worked well at presenting the information clearly and concisely. I decreased the logo size to match the previous design. I want to keep the text white as it matches the other posters in the series and creates cohesion with design. I also changed 'If you intervene with a racial attack..' to 'If you intervene in a racial attack' as this sounded better and I think is more grammatically correct.
Again I was already happy with the layout, so I only slightly moved the bottom right text so that it has a bit more space around it.
Keeping the small text information together helps to separate it from the other text, this allows for it to be read more easily.
Tuesday, May 16, 2017
OUGD505 Studio Brief 02 - Publication Distribution (Digital)
Publication Distribution (Digital):
The publication also lends itself to work digitally as it has a clear and simple layout. Having the publication digital allows it to reach a wider audience and it can be shared on social media. This could easily be embedded onto the clients website within the resource section or it could be accessed through the clients social media sites such as instagram and facebook.
The publication also lends itself to work digitally as it has a clear and simple layout. Having the publication digital allows it to reach a wider audience and it can be shared on social media. This could easily be embedded onto the clients website within the resource section or it could be accessed through the clients social media sites such as instagram and facebook.
OUGD505 Studio Brief 02 - Publication Distribution (Print)
Publication Distribution:
The publication has a few different options for how it can be distributed through print and digitally online, this way it will reach a wide range of audiences.
Print
Print will be an effective way to distribute the publication at protests, rallies, workshops and events that the Stand Up For Racism groups hold. This means that people can take this guide away and keep the information, it can then be referred back to or passed on. Printing could be done in large runs on a thin, cheap stock. The bind would be saddle - stitched with staples as this is the most cost effective method.
While printing, cutting and binding my publication I came across a couple of problems, one of them being the double sided print being slightly off. This made it hard for me to cut it down evenly and put in the fold mark. I got two copies printed onto a matt stock at 120gsm, just thick enough so that the ink doesn't bleed through the paper. Unfortunately on the first copy I struggled to get the staples in the right place, this led to me having to unpick them and start again. This made the design look slightly messy and unprofessional.
I was then told about the crease maker and the stapler designed for publications so I decided to use that on my other copy of my publication. As I didn't know how to use the machine I asked someone for help who offered to do this for me. Unfortunately he didn't set the machine up correctly, as he did it by eye, and the crease was about a centimetre out. This unfortunately made the design look poorly made so it will need to be printed out again.
Although this was a big setback and was very frustrating with the deadline coming up at least I know how it will look and how to use the equipment so next time it will hopefully look more professional.
First attempt:
The print produced a nice vivid black, creating a high contrast with the white. The design would need to be cut down with a scalpel as some of the pages are hanging over the edge.
The first double page spread worked well as the bind looks accurate, other pages aren't visible.
The crease wasn't accurate here as the blue from another page is visible.
You can see the marks from the previous staples.
Again the previous staple marks are visible.
Due to the weight of the stock the black ink started to crack on the spine which made the leaflet look old and worn.
Second attempt:
Due to the double crease creating a spine it was hard to get the staples to go on the right crease which led to them being uneven. The black also began to crack again.
The double crease visible on the inside.
The publication has a few different options for how it can be distributed through print and digitally online, this way it will reach a wide range of audiences.
Print will be an effective way to distribute the publication at protests, rallies, workshops and events that the Stand Up For Racism groups hold. This means that people can take this guide away and keep the information, it can then be referred back to or passed on. Printing could be done in large runs on a thin, cheap stock. The bind would be saddle - stitched with staples as this is the most cost effective method.
While printing, cutting and binding my publication I came across a couple of problems, one of them being the double sided print being slightly off. This made it hard for me to cut it down evenly and put in the fold mark. I got two copies printed onto a matt stock at 120gsm, just thick enough so that the ink doesn't bleed through the paper. Unfortunately on the first copy I struggled to get the staples in the right place, this led to me having to unpick them and start again. This made the design look slightly messy and unprofessional.
I was then told about the crease maker and the stapler designed for publications so I decided to use that on my other copy of my publication. As I didn't know how to use the machine I asked someone for help who offered to do this for me. Unfortunately he didn't set the machine up correctly, as he did it by eye, and the crease was about a centimetre out. This unfortunately made the design look poorly made so it will need to be printed out again.
Although this was a big setback and was very frustrating with the deadline coming up at least I know how it will look and how to use the equipment so next time it will hopefully look more professional.
First attempt:
The print produced a nice vivid black, creating a high contrast with the white. The design would need to be cut down with a scalpel as some of the pages are hanging over the edge.
The first double page spread worked well as the bind looks accurate, other pages aren't visible.
The crease wasn't accurate here as the blue from another page is visible.
You can see the marks from the previous staples.
Again the previous staple marks are visible.
Due to the weight of the stock the black ink started to crack on the spine which made the leaflet look old and worn.
Second attempt:
Due to the double crease creating a spine it was hard to get the staples to go on the right crease which led to them being uneven. The black also began to crack again.
Uneven binding visible as other image coming through.
After talking to one of my peers he suggested printing using the double-sided laser printer in one of the fashion rooms as it produces good vivid colours. The stock used in these printers is also thinner weight gsm so could be produced easily and quickly by anyone. This would be beneficial as the design could be sent to the different Stand Up To Racism groups around the country and they have access to easily print it.
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